Finnish Children’s Brand Reima Encourages Kids to Play Outdoors with Expanded U.S. Spring/Summer 2023 Apparel and Footwear Line
June 24, 2022
Debuts Category- Leading Most Sustainable Rain and Swimwear Collection in Brand History for Ages 18 Months to 14 Years
VANTAA, FINLAND (June 24, 2022) /OUTDOOR SPORTSWIRE/ – Reima U.S.A Inc, a 78-year-old, world leading Finnish children’s activewear brand focused on designing sustainable and durable kids’ outdoor apparel and footwear, today debuted its U.S. Spring/Summer 2023 line. The expanded line for boys and girls embraces Reima’s mission to foster independence and an active lifestyle. Committed to safety, protection and innovation in sustainability, the line is the most environmentally conscious offering in the brand’s history. Focusing on rain and swimwear, Spring/Summer 2023 utilizes new technologies, such as sustainably made polyfluoroalkyl (PFA) substance free rainwear and SunProof Swimwear with a UPF of 50+. Priced between $20.00 and $90.00, the Spring/Summer 2023 line will be available February 2023 on us.reima.com and at select retailers across the U.S.
In total, the new line includes 130 silhouettes (180 including accessories) and 30 footwear styles meeting U.S. demand for families participating in outdoor activities, a number that is steadily swelling since the beginning of the COVID-19 pandemic. Specifically, the line features jackets, pants, swimwear, t-shirts, shorts, overalls, dresses and skirts. Illustrating Reima’s growing commitment to sustainability, the brand’s 2023 rain collection is PFA free while swim styles, including tops, bottoms, bikinis, and full suits, focus on sun safety featuring Ultraviolet A (UVA) and Ultraviolet B (UVB) protection.
“Reima is the sole global lifestyle children’s brand completely dedicated to providing best in class non-toxic apparel and footwear solutions, designed to get kids offline and outside where they can not only explore but also gain independence, build confidence and creativity,” said Beth Steele, vice president of sales for North America. “Spring/Summer 2023 offers versatile, reliable styles that provide high performance protection from nature’s unpredictable conditions while providing comfort, enabling kids to live life outdoors no matter the weather.”
With 20 rainwear SKUS for boys and girls, the collection is waterproof for the ultimate protection, uses a non-toxic polyurethane coating to guard against “forever chemicals” (PFAs), and uses welded seams ensuring kids remain dry and comfortable. The softshell outerwear is water and windproof and is designed for ease of movement and best-in-class breathability. With all styles featuring UPF 50+, Reima’s SunProof garments shelter kids from both UVA and UVB rays up to 50 times longer during playtime. Made from recycled plastic, each child’s one piece is made using four large polyethylene terephthalate (PET) bottles that might otherwise end up in the landfill.
Vesi Rain Jacket: Available in multiple fun colors and patterns, this jacket has welded seams for a watertight seal with fabric that is 100% PFA-free recycled polyester. It has a removable hood, elastic cuffs to keep water out and reflective details for safety. Available for ages 18 months to 10 years old. MSRP $60
Ankles Rain Boots: A fully waterproof ankle-height rain boot in an easy pull-on format made from vegan and PVC-free materials. Designed with a flexible rubber outer sole and removable insole for an easy fit, it is available in a taller silhouette, the Taika 2.0. Sizes include 6/6.5 kids to 6/6.5 young adult. MSRP $40
Soutu Reimatec Jacket: Bluesign® certified, the Soutu Reimatec Jacket is a breathable water and windproof jacket made with PFA-free recycled fibers and designed with a removable hood and two zip pockets. This jacket repels dirt to enable kids to play completely carefree and is available for ages 2 to 12 years old. MSRP $65
Joonia & Uiva Swim Shirt: A quick-drying breathable swim shirt with elbow length sleeves for optimal coverage and UV Protection Factor of 50+. The Joonia (girls) and Uiva (boys) swim shirts are available for ages 4 to 14. MSRP $35
Lean Swim Shoes: Lightweight elastic slip on water shoe designed with a flexible sole for free movement and zero heel drop to support a child’s natural stance. Materials are completely PFA-free and come in multiple colors and patterns. Available for shoe sizes 4/4.5 Kids to 6/6.5 young adult. MSRP $35
Reima is a globally leading kids’ activewear brand and the only brand totally dedicated to designing apparel and footwear solely for kids. Founded in Finland in 1944, Reima embraces Finland’s strong belief that playing outdoors is an essential part of a healthy childhood. Reima employs over 400 people and its products are available in over 50 countries. Reima’s mission is to gear up the next generation of happy, active kids, preparing them for the world to come. Its design principles are innovation, functionality, sustainability, safety, and fresh Finnish design. The clothing is approved by the world’s toughest testers: children. Read more at www.reima.com
Reima US Media Contact:
Julia Wholey – CGPR