FITS® Announces Release of Groundbreaking Invisible Sock

October 30, 2018

New Invisible Sock features revolutionary knitting process and seamless one-piece construction

CHATTANOOGA, TN (OCTOBER 30, 2018) — FITS®, American manufacturers of the best-fitting socks on the market, will proudly showcase their latest innovation—the Invisible Sock—on display at Outdoor Retailer’s 2018 November Market in Denver, CO.

FITS’ new Invisible Sock solves every issue typically experienced with no show socks. A proprietary knitting process creates a Heel Lock® that completely prevents the sock from slipping down into the shoe and eliminates the need for a silicon grip to hold it up. While most no show socks are cut and sewn, the FITS Invisible Sock is fully knitted featuring a seamless, one-piece construction, offering a smooth top for maximum comfort. The Dynamic Toe Cup®, allows toes to move freely without tugging at the rest of the sock.

“We went through many iterations before perfecting our Invisible Sock,” says Matt Alexander, FITS® Managing Partner. “For ultimate comfort, we wanted to ensure it stayed in place and did not slip down into the shoe. We are very proud of the final product and are looking forward to consumers experiencing the superior fit of this new FITS sock.”

The Invisible Sock features the brand’s patented ‘Full Contact Fit’ and comes in a variety of colors including white, black, beige and gray. As always, every FITS® purchase comes with lifetime guarantee and is made in the USA.

FITS® new Invisible Sock will be available at independent outdoor retailers beginning December 2019 and will retail for $13.99. Visit the brand’s booth (#49069-UL) at Outdoor Retailer for a sneak peek of the new collection. For more information about FITS®, please visit www.fitssock.com and follow @fitssocks on Instagram and @fitssockco on Facebook.

About FITS®

FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting socks in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at (888)421-3487 or at fitssock.com.