FITS® Debuts Ultra-Light, High-Density Sock Collection

July 18, 2018

New Micro Light Series Offers Same Durability in Half the Volume

CHATTANOOGA, TN FITS®, American manufacturers of the best-fitting sock on the market, will proudly showcase their latest innovation—the Micro Light series—on display at Outdoor Retailer’s 2018 Summer Market in Denver, CO.

Cushioned yet lightweight, FITS® designed a Micro Light Collection built with half the density of their standard Light styles. This series offers the same quality and comfort found in every FITS® sock but provides breathability optimal for agile, high endurance, warm-weather activities. 

“For the Micro Light Collection, we’ve integrated FITS® classic performance-driven technology in a less dense volume,” says Matt Alexander, FITS® Managing Partner. “We always offer consumers the best-fitting sock possible, constructed of the highest quality, most durable materials—this new collection is no exception. Though thinner and more lightweight, these styles represent the FITS® quality you can trust.”

FITS® socks are built of anti-microbial, moisture-wicking Merino wool and engineered using proper gradient compression with the result optimizing performance. The brand’s patented ‘Full Contact Fit’ found in every style promises a dynamic, non-bunching toe cup, supportive deep heel lock, and controlled ankle cuff that will stay put during any activity. 

The new collection will be featured in a variety of heights—the Micro Light Runner Low ($17.99), the Micro Light Runner Quarter ($18.99), and the Micro Light Runner Mini Crew ($19.99). As always, every FITS® purchase comes with lifetime guarantee. 

FITS® new Micro Light series will be available at independent outdoor retailers March 1, 2019. Visit the brand’s booth (#54123-UL) at Outdoor Retailer for a sneak peek of the new collection. For more information about FITS®, please visit www.fitssock.com and follow @fitssocks on Instagram and Facebook.

About FITS®
FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting socks in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at 205-641-9592 or at fitssock.com.