FITS® Launches New Spring 2020 Collection at Outdoor Retailer Summer Market

June 13, 2019

New spring 2020 line features the brand’s most luxurious performance sock to date

CHARLESTON, SC (June 13, 2019)FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2020 spring collection at Outdoor Retailer Summer Market June 18th – 20th in Denver, CO.

During the show, the brand will unveil its new Top Drawer Crew sock, an ultra-luxurious sock that was built with comfort and performance in mind. Made with 18.5 micron Superfine Merino wool throughout, this new style features the company’s Full Contact Fit®, a seamless toe construction, nylon reinforcement on the exterior for durability and twice as much wool as the FITS’ Medium Hiker style. This ultra-comfortable sock was designed to live in any dresser’s top drawer.

“Our Top Drawer Crew is a game-changing sock that takes the combination of luxury and performance to another level,” says Matt Alexander, FITS® Managing Partner. “The quality of this sock design is unparalleled, and we can’t wait for our customers to be able to touch and feel it in person.”

FITS’® Top Drawer Crew and new spring styles will be available at independent outdoor retailers beginning March 2020. All FITS® socks are made in the USA and feature the brand’s patented ‘Full Contact Fit’. Visit the brand’s booth (#54123-UL) at the Outdoor Retailer Summer Market for a sneak peak of the entire 2020 spring collection. For more information about FITS®, visit and follow @fitssocks on Instagram and @fitssockco on Facebook. 

About FITS®

FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting socks in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at (888) 421-3487 or at