FITS® Named Official Sponsor of 2017 Michigan Ice Festival

February 3, 2017

FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2017 Michigan Ice Fest for 5th year in a row. The four-day ice climbing festival will kick off on Wednesday February 15th on the bluffs above Lake Superior in Pictured Rocks National Shoreline in Munising, Michigan. Ice climbing classes, equipment demos, professional athlete presentations and film screenings will be available to festival attendees, as well as after parties celebrating Michigan’s ice climbing community.

FITS® has been named the official sock sponsor of the Michigan Ice Festival for the fifth year in a row, and will be providing free socks to the first 100 people to register for festival classes. FITS® will also have an on-site booth with staff members and sales representatives available to give additional information about the brand. Climbers and festival attendees will have the opportunity to buy FITS® product at the booth as well.

“FITS® is excited to head back to Munising as the Michigan Ice festival’s official sock sponsor,” says Luke Eldridge, National Sales Manager at FITS®. “This is the ultimate festival for ice climbers of all skill levels, and serves as an important place for brands, organizations and consumers to connect, climb together and have an amazing time while doing so. This event is highly revered in the ice climbing community and takes place in one of the best areas to climb in the country, needless to say we are thrilled to be a part of such an epic experience.”

For more information about the Michigan Ice Festival or to register to attend, please visit http://www.michiganicefest.com/. For more information regarding FITS®, please visit www.fitssock.com, or email Logan Waddell at logan@groundswellpr.com

About FITS®

FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world.  FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at 205-641-9592 or at fitssock.com