Fleet Feet Augusta Expands Footprint With New Store in North Augusta, South Carolina

June 24, 2024

The new location is the second store for Michael and Jenafer McCauley

NORTH AUGUSTA, S.C. and CARRBORO, N.C. (June 24, 2024) /OUTDOOR SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty run stores, announced today the opening of its newest location in North Augusta, South Carolina. The new Fleet Feet is the second location for owners and operators Michael and Jenafer McCauley, who opened their first store in Augusta, Georgia, 15 years ago. Fleet Feet North Augusta is located at 210 Georgia Ave., North Augusta, S.C. 29841.

With deep roots in the running space, the McCauleys are passionate about cultivating a tight-knit athletic community in the Central Savannah River Area. Opening a second store will allow them to both grow the vibrant running community in Augusta and reach new fitness enthusiasts in North Augusta.

“Our goal has always been to create an environment that echoes the sense of community we’ve found in running,” explains Jenafer. “This goal has been our north star in every decision we’ve made at our Augusta store, and will remain our guiding light as we expand further into the North Augusta community.”

Jenafer grew up in Canton, Georgia, and fell in love with running in elementary school while participating in the Presidential Fitness Test. She remained a competitor in high school and college at Augusta State University, where she was named Female Athlete of the Year in 2009. Following graduation, she met Michael and the couple soon opened Fleet Feet Augusta.

Michael, a Greenville, South Carolina, native, also ran track and cross country in high school and went on to compete at the collegiate level at Gardner-Webb University, where he received a degree in Kinesiology. Michael continues to train and compete at a competitive level. He has qualified for the Boston Marathon and has won numerous local races.

The new store – which had a soft opening earlier this month – is perfectly situated to become a hub for the local active community and is located in a charming historic building a short distance away from the bustling North Augusta Greeneway, a popular area for runners and walkers in the area.

“With their knowledge and authentic connection to the sport, Michael and Jenafer have created something really special within theAugusta running community,” said John Moloznik, Fleet Feet’s vice president of retail development. “Their palpable energy and success, both in competitive running and retail will lay the foundation for their new store to quickly become a cornerstone in the North Augusta community.”

Fleet Feet North Augusta will have a grand opening later this summer. The store will operate with the brand’s exclusive outfitting experience, fit id®, which includes pressure plates and 3D foot scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach enables outfitters to offer the right fitting footwear and accessories for each customer.

For more than 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.


About Fleet Feet 

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 270 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, and Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

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Sean VanHorn, Backbone Media

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Email: sean.vanhorn@backbone.media