Free Fly Welcomes Mike Reilly from Quiksilver as the new Head of Sales

November 7, 2023

The strategic hire comes as the brand sets sites on becoming the most versatile on the water outfitter in 2024 and beyond.

Charleston, SC (November 7, 2023) /OUTDOOR SPORTSWIRE/ – Free Fly, a leading fishing, outdoor, and lifestyle apparel brand from Charleston, South Carolina, is excited to announce the latest addition to its sales leadership team with Mike Reilly, formerly the VP of Sales for Quiksilver.

As an industry veteran and a passionate advocate for the sport of surfing, Reilly looks forward to bringing his knowledge, enthusiasm, and connections within the surf industry to his new role as the Head of Sales at Free Fly. In this role, Reilly will lead a sales team to oversee the growth and expansion of core retail targets, including expanding wholesale distribution within surf channels, as well as the expansion of wholesale accounts across the North East, Texas, and California.

In a statement about his new role at Free Fly, Mike Reilly expressed his excitement: “I’m excited to start a new chapter running wholesale and surf for Free Fly Apparel. I see an opportunity in this space for a brand to bring unique products with differentiated materials to our market. Free Fly is that brand. I’m thrilled to work with the team to bring a unique value proposition to the market that wins.”

Along with his sales experience, Reilly, a former WSL surfer and 3 time National Amateur Surfing Champion, brings a deep understanding of athlete sponsorships and brand collaborations to Free Fly. His experience and relationships will be pivotal in bringing authenticity and decades of product knowledge in the surf category to future content, apparel designs, and product launches.

“We are thrilled to welcome Mike Reilly to our team as our company continues to deliver products that equip customers with sun-protection for all water-driven adventures,” said Sterling Boyd, CEO of Free Fly. “Mike’s industry expertise, combined with his passion for surf, makes him the perfect fit for our brand.”

For more information regarding Free Fly Apparel, please direct inquiries to Torie Dye at Torie.Dye@purpleorangepr.com.

About Free Fly

Founded in 2011, Free Fly was born on the water and built for adventure. As a family-owned business based out of Charleston, South Carolina, Free Fly delivers buttery soft performance apparel crafted with natural fibers and sustainably sourced materials. They keep their styles simple, and that’s why they stand out, offering distraction-free comfort when you’re out there doing what you love. From guide-tested hoodies and gear to everyday sun protection, Free Fly delivers next-level comfort for all adventurers. Shop Free Fly at any of 800 retail locations nationwide or online at: freeflyapparel.com

Media Contact

Torie Dye

Purple Orange Communications