G3 Hires Ski Industry Veteran Chris Clark as Sales Director

November 1, 2016

New head of sales brings extensive ski industry experience, leadership amidst growth at G3

Vancouver, B.C. (October 30, 2016) – G3, manufacturer of cutting-edge backcountry ski and snowboard equipment, hired ski- and outdoor-industry veteran Chris Clark as its Sales Director, effective the week of Oct. 24.

Clark comes to G3 from Outdoor Research, where he served as Director of Sales for North America. Over the last 22 years, Clark has cultivated experience in sales, product development, and marketing with numerous brands including SCARPA, Backcountry Access, Cascade Designs and Black Diamond. He also brings retail and editorial knowledge to the mix, having worked in the 1990s as a ski technician and shop manager at Neptune Mountaineering in Boulder, Colo., as well as having worked as technical editor for Backcountry Magazine.

“The passion that Chris has for skiing and his range of experience within the ski world make him a tremendous asset to G3,” said Oliver Steffen, Founder and President. “It’s hard to imagine someone for this role who has the range of experience across different aspects of the industry that Chris does, much less the focus he has had within backcountry skiing specifically. We’re proud to welcome him to the team.”

Clark will oversee G3’s sales during a time of strong growth in the backcountry-skiing market in general, and a time of unprecedented growth at G3.

“I’ve long been impressed by G3’s overall commitment to the sport of backcountry skiing, and by the innovative products that it has been bringing to market in recent years,” said Clark. “I see lots of blue sky for the G3 brand moving forward, and I’m excited to help bring that to life.”

Clark can be reached at chrisc@genuineguidegear.com.

About G3
Based in Vancouver, B.C., G3 Genuine Guide Gear Inc manufactures industry-leading gear for backcountry skiing and snowboarding. It has been producing avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine touring and telemark ski bindings, poles, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company to gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at facebook.com/genuineguidegear.


Jordan Wilsted| Verde Brand Communications | jordan@verdepr.com | 970.259.3555