× Partners with White Cloud Communication to Lead Public Relations

May 29, 2019

Salt Lake City, UT (May 29, 2019) — announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, and adventure industries, to manage its public relations and communication strategy. Effective immediately, White Cloud Communication will work closely with the team to amplify the brand and build its infectious momentum. seeks out genuinely cool gear to bring customers the best curated options with a modern, user-friendly and socially-integrated web experience. The team is passionate about building a brand list that’s balanced and rooted in integrity—no shortcuts, no third party marketplaces and no pricing mind games. is defined by its commitment to philanthropy and community. Its collaborative Give-A-Buck program empowers its customers to pay forward the gift of great gear to those who need it most. Every purchase on gives 20% back: 10% back to the customer for their next purchase and 10% to someone of the customer’s choice to help someone else access the outdoors with the best gear in the industry.

“When searching for the right PR partner, it was extremely important to us to feel like we had a team who could pivot quickly when needed and deliver an authentic message,” said Global Marketing Lead Kameron Harper. “We are super excited to be working with White Cloud on our upcoming PR efforts. Gear is in a really cool spot right now. As a mission-driven eCommerce retailer we want to bring new people to the outdoors. We are confident that the White Cloud team can help us realize our goals of changing the way people think about making purchases online and help us pave the way over the coming years.”

“We are beyond excited to partner with,” said White Cloud Communication Founder Cassie Abel. “We love working with like-minded people and are always drawn to growing brands, especially ones that give back. We admire’s commitment to representing a range of quality brands and we are drawn to the team’s energy, authenticity and creativity. We are stoked to get started and share the story!”

Moving forward, all media inquiries can be sent to Krista Millemann at


At, you can shop simpler, give smarter, live better, get outside faster and share the wealth of adventure. helps everyone “get out there” sooner to experience the “5 to 9 life” with easy access to a handpicked product collection featuring the best—and oftentimes under-the-radar—brands out there. The Give-A-Buck program helps more people, especially those who don’t have the means, get outside. On every purchase you make, gives 20% back: 10% back to you for your next purchase, and 10% to someone of your choice to help them access the outdoors with the best gear in the industry. Is committed to being the connoisseurs of the good life, taste-makers and conscientious curators of great gear. For more information, visit

About White Cloud Communication

Sun Valley, Idaho based White Cloud Communication is a boutique marketing and communication firm dedicated to delivering world-class communication strategy, marketing consulting and public relations services within the outdoor, adventure, and active lifestyle spaces. With a passion for life under the open sky, White Cloud Communication sparks individual conversations and delivers message to the masses with an authentic voice. White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit