Good To-Go Expands into Grocery
October 2, 2023
Award-winning dehydrated gourmet meal brand now offers healthy and delicious meals in microwavable cups.
Kittery, ME, October 2, 2023/OUTDOOR SPORTSWIRE/ – Good To-Go, the award-winning dehydrated gourmet meal brand founded by Chef Jennifer Scism, has expanded its product line to include microwavable cups for grocery stores. Good To-Go’s microwavable cup meals are handcrafted with convenience and quality in mind. Now you can experience a meal created by an award-winning chef in the comfort of your own home, at work, or wherever life takes you.
“Our meals, while delicious, are larger in size than I wanted for lunch,” said Chef & Founder, Jennifer Scism. “I’ve been secretly making cups for years, taking unpacked Good To-Go meals and microwaving them with room temperature water, putting a lid over the bowl and waiting. I’ve always looked around in grocery stores for something similar, not just noodles and a spice packet in a cup but a real meal—something that will satisfy me for lunch. I realized that there wasn’t anything like it on the market. With the new cups, we’ve packaged four of our best-selling meals so folks can enjoy Good To-Go at home, work, school or anyplace they desire.”
The cups, made from 35% post-consumer recycled fiber, are available individually or in packs of eight. Prices start at $4.99 with offerings including Mushroom Risotto, Pad Thai, Pasta Marinara and Cuban Rice Bowl. Each meal can be made by adding water and popping in the microwave or adding boiling water and waiting several minutes. Customers can expect the same clean, recognizable ingredients they’ve come to trust in Good To-Go’s backpacking pouches.
“In 2014, Good To-Go reimagined what adventure meals could be,” said Matt Andrews, Good To-Go’s VP of Sales. “With high quality ingredients, international flavors, and exciting dishes designed by a chef, we set a new standard for dehydrated outdoor meals. Today, Good To-Go meals can be found in every outdoor store across the country but, not at your local supermarket. Grocers are constantly searching for exciting new products to bring to their customers and now we can offer a better instant meal than anything previously available. Once again, changing the paradigm of what to expect from an instant meal. Our customers love our meals in the backcountry because they’re innovative, interesting, delicious, and better for you than most other options. Now, they can enjoy the same quality meal in a smaller portion and quicker prep time at their desk, between classes, before practice, or anywhere their adventure takes them.”
Good To-Go’s cups are now available at www.goodto-go.com and select grocers.
Good To-Go was founded by Jennifer Scism in 2014 with a mission to elevate expectations of what trail food can taste like. Scism was an award-winning chef and long-time co-owner of Annisa, a Michelin-rated restaurant in New York’s Greenwich Village. Her career has long been focused on the importance of good food. She has cooked at NY Times 4-Star rated restaurants, traveled to over 20 countries studying regional foods, and along with her team from Annisa, beat Mario Batali on the TV Food Network’s Iron Chef program. It’s safe to say she knows good food. The brand has won multiple awards including three Backpacker Editors’ Choice, Backpacking Light’s Members Choice, and was named to Saveur Magazine’s The Saveur 100 list of favorite foods, people, places and things. Today, Good To-Go is sold in over 700 stores nationwide and in Canada. More info can be found at www.goodto-go.com. For media inquiries, please contact Kate Ketschek, firstname.lastname@example.org.