Innovative new footwear technology enables sock-like fit to be paired with waterproof, breathable comfort & protection
ELKTON, MD – As industry leaders in innovation, W.L. Gore & Associates (Gore) continues to bring new product technologies to the market within the GORE-TEX ‘waterproof & breathable’ footwear category. With the growth in popularity of mesh, elastic, knitted athletic footwear suitable for everyday use, Gore recognized the opportunity to introduce GORE-TEX 3D fit footwear, a new waterproof, breathable technology that contours to the shape of your foot (like a sock) and will be part of the GORE-TEX GUARANTEED TO KEEP YOU DRYTM product brand.
“With GORE-TEX 3D fit footwear, consumers get a shoe that more effectively contours to the shape of their foot, and manufacturers get a technology that is easy to integrate into existing footwear designs,” said Silke Kemmerling, Product Specialist for the Gore Fabrics Division.
GORE-TEX 3D fit footwear will be unveiled at the upcoming OutDoor Show in Friedrichshafen, Germany (June 17-20) and at the Outdoor Retailer Show in Denver, Colorado (July 23-26). Shoes featuring the new technology are being manufactured and marketed by GORE brand partners adidas TERREX, Salomon with their custom made ME:sh shoe and Under Armour with their 2nd generation HOVR Phantom shoe. Select brands will debut the technology in their shoes beginning in early 2019 both in-store and online.
GORE-TEX 3D fit footwear will enable manufacturers to have access to a waterproof breathable insert, offering seamless comfort in a lightweight stretchy material that can be used in a variety of lighter-weight athletic and lifestyle shoes. Benefits of GORE-TEX 3D fit footwear include:
- Game Changing Technology – GORE-TEX 3D fit footwear refines lightweight elastic shoes with a new standard of fit while delivering waterproof, windproof and breathable comfort, and a three-dimensional insert that contours to the shape of the foot just like a sock.
- Versatility – Consumers will like this technology because it will allow them to wear their favorite knitted, elastic, mesh footwear in broad range of conditions, regardless of weather or activity. By wearing shoes with GORE-TEX 3D fit footwear, they will no longer need to compromise style or be restricted on what they can wear for their favorite outdoor activities.
- Comfort – GORE-TEX 3D fit footwear offers seamless comfort, ensuring consumers will enjoy how the product fits and feels.
- Simplification for Manufacturers – GORE-TEX 3D fit footwear simplifies the assembly process for manufacturers, with Gore assembling the three dimensional waterproof elastic footwear insert. As a result, this significantly simplifies the integration into the footwear – especially even in shoes that feature elastic, knitted uppers.
GORE-TEX 3D fit footwear continues the history of the Gore Fabrics Division development of new and innovative apparel and footwear technologies within the GORE-TEX ‘waterproof & breathable’ product category. While GORE-TEX remains committed to pushing forward the standard of ‘waterproof & breathable’ performance and producing solutions that are GUARANTEED TO KEEP YOU DRYTM, in Fall 2018 Gore will introduce the GORE-TEX INFINIUMTM products. These products – made for versatile comfort – will offer a performance upgrade to everyday active gear so consumers can continue to enjoy the benefits of the GORE-TEX brand, even when waterproofness is not a priority.
About Gore Fabrics
Gore Fabrics Division revolutionized the outerwear industry with waterproof, breathable GORE-TEX fabric 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to military operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. www.goretex.com
L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With approximately 9,500 Associates and a strong, team-oriented culture, Gore generates annual revenues that exceed $3 billion. www.gore.com
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Verde Brand Communications