Grassroots Outdoor Alliance welcomes Kari Traa to national vendor partner network

April 9, 2024

The newest vendor partner will enjoy its first event as a member at Grassroots Connect (June 2024) in Reno, Nevada

CODY, WYOMING /APRIL 9, 2024 /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Kari Traa to their national vendor partner network.

The newest vendor partner will enjoy its first event as a member at Grassroots Connect (June 2024) in Reno, Nevada. Their addition elevates the group’s vendor community to 68, joining the nationwide network of 96 independent retailers with 218 retail locations in 45 states.

Grassroots vendor partners gain direct and personal access to the Grassroots retailer community, enjoying the opportunity to collaborate, engage and learn on numerous levels including customized data reports, facilitated learning events, access to the Grassroots staff, and a guaranteed invitation to Grassroots Connect, the group’s hyper-efficient, twice-yearly buying show scheduled for each June and November.

“Grassroots vendor partners are the cornerstone of our retail community, we’re always looking for healthy and growing brands who embrace the essential role of specialty retail in the outdoor sector,” said Gabe Maier, president of Grassroots Outdoor Alliance. “We’re very excited to welcome Kari Traa to our community and support them in their commitment to specialty retail in the outdoor industry.”

Kari Traa is a Norwegian brand that’s become one of the fastest growing women’s sportswear brands worldwide. Created by and named after Olympic gold medalist Kari Traa, the brand is run by women who truly care about creating comfortable, functional and great-looking athletic wear, tailor made for women’s needs.

“The team at Kari Traa is thrilled to become an official Grassroots Vendor Partner. Grassroots Outdoor Alliance is the absolute best representation of specialty retail in the US. The conversations, feedback, and reporting is invaluable for us to ensure we are prioritizing specialty retail in the most meaningful way possible. Wholesale is, and has always been, the backbone of our business and we are looking forward to working with Grassroots retailers in an even more impactful way,” said Katie Branaum, Kari Traa North America Sales Manager.


Grassroots Outdoor Alliance is a retailer-owned active network of 96 independently owned outdoor retailers and 68 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. For more information on Grassroots Outdoor Alliance, please go to www.grassrootsoutdoors.com.

Connect by Grassroots is our twice annual legacy show experience that spans 4 days offering an efficient and structured format for retailers to conduct their pre-season line showings and business conversations. Connect appointments are scheduled well in advance of the show which supports brands that already have established business with our retail attendees. Connect is focused and efficient and allows retailers and brands to conduct business together at the right time in the buying cycle, while also incorporating opportunities to celebrate the outdoor industry and retail community. The schedule for upcoming Grassroots Connect shows include Reno, Nev. (June 10-13, 2024) and Kansas City, Mo. (Nov. 11-14, 2024). For more information, please visit https://connect.grassrootsoutdoors.com.

Discovery Marketplace by Grassroots is our exploration experience aimed at introducing our attending retailers to new, niche, and exciting brands in a 3-hour unstructured open format offered at the beginning of Grassroots. The Discovery Marketplace is about making introductions and building new relationships between retailers and emerging brands. The next Discovery Marketplace (LINK) will be held June 9, 2023 (Reno, Nevada). For more information, please go to https://connect.grassrootsoutdoors.com/overview-2