Grateful Dead And Nixon Collaborate On Limited Edition Collection Of Bags, Watches, And Watchbands
November 23, 2021
CARLSBAD, Calif., (Holiday, 2021) – The dead is in the details, and that holds true for the new collaboration between the Grateful Dead and Nixon. To close out 2021, the two have joined forces to create a limited-edition collection of timepieces, bags, and replacement watchbands using the band’s iconic art. The first installment in the collaboration of efforts incorporates quintessential Grateful Dead imagery into seven watches and five watchbands.
The recent release of watches and watch-bands found respect and pickup from Dead Heads around the globe. Praise for the depth of texture and intricate customization applied to each timepiece has become traditional reaction to this very untraditional collaboration. And that was only the first wave of reactions.
The new collaboration leans heavily on Nixon’s push to craft more sustainable and environmentally friendly products, aligning with the Grateful Dead’s long history of supporting environmental causes since the 1970s.
The new Grateful Dead Light Wave is a solar-powered analog-style watch that incorporates #tide® brand recycled ocean plastic into both the watch band and case. Each Light-Wave takes two ocean-bound plastic bottles out of circulation while at the same time eliminating the toxic effects discarded batteries can have on the environment. Nixon was the first brand to create a solar analog watch using #tide ocean plastic, and this new Grateful Dead version will allow Dead Heads to operate on a higher frequency of style.
When it arrives at retail in Dec. 10, 2021, the Grateful Dead Nixon collection of carry items will include a backpack, convertible duffel bag, beverage sling, and other uniquely designed items made from REPREVE® Our Ocean™ performance fibers. Similar to #tide, REPREVE Our Ocean fiber is created from ocean-bound plastic bottles, and Nixon was the first brand in the U.S. to launch a line of bags using this material when it began incorporating them into its bag collection in 2021. The environmental consideration of the collaboration continues with multiple quick-release, and NATO replacement watch bands made using recycled plastic fibers.
The new collection includes:
Grateful Dead Diplomatic ($1,500): An automatic infused with psychedelic details that defy standards and raise the odds. The 13-point bolt hour hand works in sync with a steadily sweeping seconds hand around the custom Grateful Dead numerical indices framing its 46mm case.
Grateful Dead Sentry Chrono ($475): Triple down with a rugged balance of technical functionality and Grateful Dead style. The three 3D Steal Your Face subdials are individually applied to the custom etched psychedelic texture on the face to create a six-hand chronograph enclosed in a 42mm case. The custom stainless steel band can be swapped out for its embossed leather counterpart in a snap to unleash a new look.
Grateful Dead Sentry Stainless Steel ($300): Black tie meets music festival. A 3D Steal Your Face skull applied on top of the indices pops on an etched texture. The solid stainless steel case, hardened mineral crystal, and 10 ATM / 100m water rating hold up to life in the real world or the afterlife. A 42mm case dances on your wrist without overpowering the party.
Grateful Dead Light Wave ($200): The pinnacle of unnaturally natural alternatives. This eco-friendly watch combines progressive design with solar charging and recycled #tide brand ocean plastic construction, making it a clean, red, and blue time-telling machine. Look past the iridescent 13-point lightning bolt at the split red and blue translucent face to catch a glimpse of the solar panel within. Sleep well knowing this watch used took two plastic bottles out of the ocean to construct the 36mm case and 20mm band.
Grateful Dead Time Teller ($165): An icon of Nixon heritage now available in three distinct versions using Grateful Dead artwork. Bears, lightning bolts, skeleton hands, and roses celebrate simple sophistication and funky experimentation. The minimalist design of the Time Teller is the perfect canvas for this aesthetic expression. The 37mm case size looks great on any wrist.
Grateful Dead Mode Pack ($100): Trek knowingly into the unknown with a Grateful Dead Mode Pack on your back. The psychedelic sound wave pattern flows from inside to out on this modern, day-tripper’s buckle-flap. The daily carrier that’s as impeccably designed as it is ruggedly built. Don’t worry about what the day brings because this pack has a place for everything and keeps everything in its place. Whether you’re headed to the office, classroom, or exploring, the Mode carries the day.
Grateful Dead Escape Duffel 45L ($145): Hit the road with rhythm and rock a Grateful Dead Escape Duffel 45L. Transform your side-carry style to wear as a backpack with all your goods safe & sound wrapped in the recycled psychedelic sound wave pattern around the body and inner liner. Hitting the sweet spot between space and size, the 45L Escape is perfect for weekends on the road. Throw your skateboard on the bottom in-between stops and know that your gear will still be organized upon arrival.
Grateful Dead Wizard Stick Beverage Sling ($45): Wear a Grateful Dead Wizard Stick Beverage Sling and dance around with the party on your back. Stash six of your favorite canned beverages in this handy sling and go forth. It’s insulated, compact, and helps slay your bear-sized thirst.
Grateful Dead Stash Bag ($50): Quickly keep things moving with a Grateful Dead Stash Bag. This handy cross-body festival bag lets you safely and securely hold the important stuff while simultaneously slinging around some style. The blue and black psychedelic sound wave pattern and custom embroidered patch bring this bag to life with a Dead vibe.
Grateful Dead Bandit Bag ($55): Strap into a Grateful Dead Bandit Bag and shake down the streets hands free with pockets empty. This tri-strap bag is full of heart and built to keep essentials front and center while harnessing your utilitarian style. Zippered pockets and internal organizers will secure your stash against unwanted intrusions.
Grateful Dead 23mm Leather Band ($35): Let there be rose-soft leather! Wrap your wrist in a Grateful Dead Leather Band for a fast & funky upgrade. Each band features quick-release spring bars to easily snap on a new look & feel.
Grateful Dead 20mm & 23mm Recycled PET Bands ($35): Snap into a Grateful Dead Recycled PET Band. Lightweight, breathable and environmentally-Grateful, switch up your watch and rock out. Each band features quick-release spring bars to easily snap on a new look & feel.
Grateful Dead 20mm Recycled NATO Band ($30): Strut around with the Bears on a Grateful Dead Recycled NATO Band. Sustainably built and lightweight, these iconic NATO designs strap down tight for action.
The first installment of the all-new Nixon x Grateful Dead Collection is available now at nixon.com/gratefuldead and select Nixon retailers.
Founded in 1998 in Encinitas, California, Nixon is a California based watch and accessories brand. Nixon’s team-designed, custom-built products are sold in the best boardsport, fashion, and specialty retailers in over 90 countries around the world. For more information, visit Nixon.com.
About the Grateful Dead
The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record. The Grateful Dead recently celebrated their 50th top 40 album on the Billboard chart, a feat no other group has achieved.