Grundéns Celebrates 100 Years of Hardworking Performance Fishing Gear with Spring/Summer 2026 Collection

March 2, 2026

Marking the brand’s centennial year, the collection introduces new performance footwear and sun protection built for modern fishing demands

Poulsbo, WA (March 2, 2026) /OUTDOOR SPORTSWIRE/ – Grundéns, the world’s leading fishing outerwear, apparel, and footwear brand, celebrates its centennial year by introducing the Spring/Summer 2026 collection. Guided by the brand’s legacy of building gear that works as hard as the fishermen who wear it, the Spring/Summer 2026 lineup delivers uncompromising performance across all fishing pursuits. From armored wading boots built for punishing riverbeds to versatile grab-and-go deck footwear and sun protection designed to outlast the elements, each piece is made to endure.

“100 years of Grundéns is an incredible achievement and we love what it really says about the brand: that we have hard-working and dedicated employees, products designed to serve and last, and decades of friendships with fans who have supported us along the way,” said David Lantz, VP of Marketing at Grundéns. “We are not taking the historic mark lightly between these walls and we look forward to keeping the fire lit to equip those who dedicate their time and lives to fishing.”

“At Grundéns, we believe in building footwear as tools. Vital tools that help you fish harder and fish longer, said Jim Kershaw, Director of Design at Grundéns. This design philosophy helped shape our new Spring gear, with a focus on rugged protection to advance the wading boot category and expand our footwear assortment with slip-in utility built to elevate all fishing pursuits.

Performance Footwear

The Rock Armor Wading Boot was built to conquer boulder-strewn rivers, briar-choked trails, and every challenge in between. Its durable, quick-drying synthetic upper and comfortable lining pair with an ease-of-entry gusset system that makes slipping in and out with neoprene booties effortless. The exterior molded, wear-resistant Rock Armor shield protects your feet from stone bruising and abrasion and is constructed as a single sheet of perforated TPR (Thermoplastic Rubber) bonded to a robust mesh backing, providing extreme toughness, elasticity and flexibility, while minimizing seam failure due to the limited need for seem stitching. The perforated hex pattern sheds water, increases flex for dynamic movement, and leverages one of the strongest geometric structures to resist tearing under repeated stress. Corrosion-resistant hook-and-lace hardware ensures a secure fit, while high-grip gum rubber outsole and rubber sidewall wrap in high-wear zones providing unshakable traction and long-term durability. MSRP $329.99

Designed for fishermen who want grab-and-go convenience without sacrificing protection and traction, the Fish-On Slip-On (FOSO) thrives wherever the day leads. Its one-piece injected EVA chassis delivers plush, lightweight comfort and cleans up easily after messy days on the water. An anatomical footbed keeps feet secure when conditions get lively, and micro-channeled ventilation promotes airflow. The slip-resistant, SR-C compliant gum rubber outsole provides confident traction across deck, dock, and dirt—making the FOSO a true fish-everywhere essential. MSRP $64.99

For anglers who “live in their flips,” the All-Waters Sandal blends everyday comfort with serious wet-condition performance. Rubberized, moisture-wicking straps shed water and debris, while an anatomically molded footbed with a deep heel cup, full arch support, and shock-absorbing SeaDek® texture delivers stability through long days on the move. A razor-siped, boat-friendly, non-marking natural gum rubber outsole provides superior wet traction across deck, dock, and ramp. MSRP $59.99

Versatile Sun Protection

The toughest damn sun shirt on the water, the Women’s Tough Sun Hoodie delivers UPF 50-rated protection with increased snag resistance for long-term durability on and off the boat. Designed for the rigors of deck to boatyard, it features a relaxed crossover hood with a ponytail exit port for full coverage when up and maximum cooling when down. Integrated thumb holes keep sleeves in place for back-of-hand solar protection, while HeiQ anti-odor, thermal regulating, and stain-release treatments enhance comfort and easy care. As with all Tough Sun products, the Women’s Hoodie is backed by Grundéns’ lifetime warranty. MSRP $49.99

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About Grundéns:

It began 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of award-winning fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at grundens.com

Media Contact: 

Max Krapff
Backbone Media
Max.Krapff@Backbone.media