HDry Announces Athlete Ambassador Program

March 21, 2024

Brand looking to add North American athletes to its roster

BUSTO ARSIZIO, ITALY (March 21, 2024) /OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, is pleased to introduce its athlete ambassador team. The world-class team of mountaineers, climbers, and more embody HDry’s commitment to creating products for the most extreme environments.

“We are excited to welcome these exceptional athletes to the HDry family,” said Matteo Morlacchi, CEO, and co-founder of HDry. “Every team member is pushing the boundaries of their sport and we’re honored to provide them with products that meet their demands.”

HDry’s full athlete ambassador team includes:

The athlete ambassadors will collaborate with the brand on product development, testing, and promotional initiatives, showcasing the performance and durability of HDry’s innovative technology.

HDry technology is featured in performance brands including Scarpa, Kuiu, Hestra, Rossignol, Dynafit, and more. Using a patented process, the HDry waterproof/breathable membrane is directly laminated to the inside of a shoe’s upper or outer shell of a glove, which eliminates any gaps where water can stagnate. Another benefit of HDry technology is its ability to significantly reduce the reliance on DWR treatments (PFC, PFAS) on the outer material, which is more sustainable and increases durability, leading to a longer lifespan for the product.

HDry is currently soliciting North American athletes to join its ambassador team. The brand is looking for winter sports professionals who can test and promote its products on social media, in competition, and in the backcountry. Interested parties can send resumes to info@altexa.it.

Learn more about HDry technologies and its ambassadors here: https://www.hdry.com/en.


About HDry:

Patented HDry technology provides the direct, three-dimensional application of a waterproof/breathable membrane inside the shoe upper or the outer layer of the glove, thus eliminating any space that could cause infiltration and stagnation of water. HDry is owned by Altexa srl, based in Italy. For more information on HDry, visit http://www.hdry.com/.

Media Contact: 

Ian Anderson, Backbone Media
Phone: 970-963-4873
Email: ian.anderson@backbone.media