Headsweats and Omius Partner to Develop and Commercialize High Performance Headgear
December 4, 2023
BOULDER, CO – DECEMBER 4, 2023/OUTDOOR SPORTSWIRE/ – Headsweats, the Colorado-based industry leader in developing ultra-light, supremely wicking performance headwear and performance apparel for running, cycling, and a variety of sports, announced today that it has partnered with Omius to jointly develop and commercialize the Omius by Headsweats line of high performance headgear.
Founded in 1998 by shoe industry veteran and cyclist Alan Romick, Headsweats currently offers more than 17 different products available in over 140 different colors and styles, including performance headwear favored by cyclists, runners, and triathletes all over the world. Headsweats offers a variety of hats, visors and headbands as well as performance training apparel for activities ranging from yoga to pickleball.
“Uniting innovation with experience and performance, the partnership between Headsweats and Omius is a testament to the pursuit of excellence,” said Oscar Zuleta, General Manager at Headsweats. “In every stitch and design, we redefine what’s possible. Together, we create gear that not only meets expectations but transcends them, inspiring athletes to reach new heights.”
Omius is a technology company with the mission to help humans adapt to an increasingly warmer planet. The patented Omius technology amplifies the body’s natural cooling
mechanism, and dramatically increases comfort and performance in hot conditions and during strenuous exercise.
Under their new partnership, Headsweats and Omius will develop new product designs incorporating the Omius technology into high performance headgear and market it under the Omius by Headsweats brand. The collection will be available at www.headsweats.com beginning in December.
“Omius is excited to partner with Headsweats to combine the patented Omius technology with Headsweats’ high-quality headgear,” said Jake Leschly, CEO of Omius. “As a leader in custom-branded headgear, Headsweats is a natural partner to implement our cooling technology in additional stylish designs and products.”
Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Starting with one product — The Cotton Classic — available at first in just four colors, Alan’s products quietly became elite athlete’s secret weapon around the world, eventually expanding to over 17 different products available in over 140 different colors and styles. Today the Headsweats line includes washable, airlight, supremely wicking hats that now dominate the triathlon, rowing, adventure racing worlds. The success and a spirit of innovation at Headsweats, along with unsurpassed customer service, helped to establish Headsweats as the front runner in a very competitive cycling category. Headsweats continues to work relentlessly to bring the most cutting-edge, advanced and fun headwear products to new markets for construction workers, chefs, police forces, snow-boarders, and marathoners alike.
Media contacts – Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com.