HeiQ launches HeiQ Eco Dry for Footwear

June 12, 2019

Zurich/Switzerland, June 12, 2019. Swiss textile innovator HeiQ launches a new fluorine-free product in their HeiQ Eco Dry product family for a full range of durable water repellence technologies, from apparel to footwear options.

As one of the pioneers in this field, HeiQ is the go-to solution provider for many apparel brands that seek fluorine-free sustainable water repellent solutions. Used by over 50 brands worldwide today, HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies. After adding HeiQ DuPont™ ECO-LED to the range last year, recently HeiQ has further developed another technology targeting footwear materials.

This new solution, HeiQ Eco Dry FW, is Oeko-Tex® conform and bluesign® pending, enables very high hydrophobic properties, and is suitable for wool, polyamide and their blends. It does not compromise on breathability and is fluorine-free. For leather on footwear, HeiQ DuPont™ ECO-LED is recommended. With HeiQ Eco Dry, brands protect their products in a sustainable manner.

“Summer just started. And in many countries it also means the start of rainy season!”,says Hoi Kwan Lam, Chief Marketing Officer at HeiQ. “We work with over 150 brands all over the world on a daily basis and what we see is the unstoppable growth in their craving for innovative, sustainable and effective solutions.” continues Lam. “Our ecological solutions allow brands to send a positive message and maintain a sustainable image. Today, 58% of consumers that are willing to pay more make their purchase decisions based on a brand’s environmental commitment*. We are happy for such a trend and it also means business opportunities for all”.

To learn more about HeiQ Eco Dry, visit them at both the Outdoor Retailer Summer Market in Denver (booth #54069-UL, June 18-20, 2019) and the Functional Fabric Fair New York City (booth#415, July 22-23, 2019).

About HeiQ

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. With the aim to improve the lives of billions of people by perfecting an everyday product, textiles, HeiQ combines three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding. This makes HeiQ the ideal innovation partner to create differentiating and sustainable products and capture the added value at the point of sale.