HEST Partners with Kampgrounds of America to Launch Limited Series Camp Pillow

April 23, 2025

New HEST X collaboration pillow is designed for camping adventures, brings the comfort of home to the outdoors.

SEATTLE (April 23, 2025) /OUTDOOR SPORTSWIRE/ – HEST, the designer of premium sleep products built to bring the comfort of home to the outdoors, is thrilled to unveil the latest collaboration in its limited-edition series: The HEST X KOA Camp Pillow. HEST and Kampgrounds of America, Inc. (KOA) celebrate this new series collaboration to connect people to the outdoors through camping.

Inspired by all of the elements of camping, KOA designed this print using playful iconography that evokes emotional attachment to the outdoors. From campfires and tents to s’mores and stars, the artwork on the pillow depicts subjects that resonate with people’s memories or ideals of camping. Designed to provide home-pillow comfort but in a compact, portable adventure-ready package, The HEST X KOA Camp Pillow has technical features and tidy details wrapped into one portable pillow. Ideal for sleeping on airplanes, road trips, KOA cabins, tent camping, RVs, van life, or for nightly use. The temperature-resilient memory foam will keep your head in the clouds while the durable and pack-into-itself feature will keep it clean while you play.

The HEST X limited series works with admired brands and artists to create one-of-a-kind designs on HEST’s award-winning sleep products. The HEST X KOA Camp Pillow is the fifth release in the limited HEST X series.

“At KOA, connecting people with the outdoors—and each other—is at the heart of everything we do,” said Diane Eichler, senior vice president of marketing at KOA. “HEST shares that same passion for outdoor experiences, making this collaboration a natural fit for our two brands. Quality gear makes all the difference for campers, and we’re thrilled to see our brand come to life through this exclusive, limited-edition HEST X—just in time to kick off camping season.”

“Throughout our journey to create products that elevate outdoor experiences, we constantly draw inspiration from like-minded brands and artists in our outdoor community,” said Aaron Ambuske, founder of HEST. “The limited-edition series, HEST X, celebrates the beauty of collaboration and connection with the outdoors, ourselves, and those we share it with everyday. Getting to team up with an inclusive, accessible, and outdoor brand like KOA is what the spirit of collaboration is all about!”

The HEST X KOA Camp Pillow retails for $109 and is available now exclusively at hest.com.

HEST is known for its growing fleet of award-winning sleep products built for adventurers. From the brand’s flagship premium mattress the Sleep System, to its most portable car-camping mattress the Foamy, to keeping the furry companions comfortable with its portable Dog Beds – HEST has something for everyone to sleep well so they can send it further.

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About HEST

HEST brings the comforts of home to the great outdoors by producing premium sleep products that build community around camping. HEST develops and delivers high-performance, low-maintenance solutions for camping and travel. HEST was founded in 2019 by outdoor industry product engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Today, HEST is committed to building a line of products that takes all the best things from our beds at home into portable, adventure-ready forms. HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep. Learn more about HEST at www.hest.com.

About KOA

Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.

Media Contacts: HEST: Katie Wolitarsky | katie@kwm-pr.com or KOA: Kelly Self | newsroom@KOA.net