Hi-Tec Socks Introduces Comfort Lodge and Quarter Performance Sock

February 28, 2017

Winston Salem, NC (February 28, 2017) – Hi-Tec Socks is proud to announce the new addition of the Comfort Lodge Sock and the Quarter Performance Sock to the Winter 2017 range.

During the winter months, sock versatility is key, and Hi-Tec Socks brings that to the table with features that include premium merino wool/acrylic blend materials, brushed interior and gripped soles. Both styles will come in sets of two pairs.

“These two new additions are very exciting for us,” said Heather Wilson, Director of Marketing for Hi-Tec Socks. “The Comfort Lodge and Quarter Performance socks both offer another element of diversity for our brand and versatility for our consumers.”

Hi-Tec Sock Winter 17 Highlights:

Comfort Lodge Sock

The new Comfort Lodge Sock features a super soft brushed inside from sole to leg, maintaining supreme warmth and comfort all the way. Gripper soles also help protect from slips and slides on smooth floors. Perfect for cold winter nights, hanging out by the fire or under boots jumping over slush puddles.


  • Full cushion foot and leg
  • 12” height in men’s / 10” height in women’s
  • Two pairs per pack
  • Available in men’s and women’s
  • MSRP: $20 for 2 pair

Quarter Performance Hiking Sock

The new Quarter Performance Hiking socks feature a premium merino wool/acrylic blend with a reinforced heel and toe, zone cushioning and arch compression for shock absorption and support. These quarter crew height socks are great to wear on a winter trail run or errands around town. One pair in the pack of two will have a hidden inspirational message.


  • 5.5” height in men’s / 4.5” height in women’s
  • Two pairs per pack
  • Available in men’s and women’s
  • MSRP: $20 for 2 pair


Hi-Tec all began on the court in 1974 with the Hi-Tec Squash, a world leading sports shoe. Hi-Tec now enjoys worldwide recognition as one of the world leaders in sports and outdoor footwear with distribution in over 85 countries. Hi-Tec performance socks are made of the highest quality materials to meet the needs of people with active lifestyles. Whether trekking through the mountains or navigating the city, Hi-Tec socks will provide comfort every step of the journey. Hi-Tec socks make your feet feel good, guaranteed.

Katie Metzler
Terra PR