Honey Stinger Launches NIL Program, Welcomes All Collegiate Athletes to Apply

January 19, 2022

STEAMBOAT SPRINGS, Colo. (January 19, 2022) /OUTDOOR SPORTSWIRE/ – Honey Stinger is pleased to announce the official launch of the College Hive, its Name, Image, and Likeness (NIL) program for collegiate athletes. The program is an extension of Honey Stinger’s current athlete ambassador community, The Hive. So far, over 100 diverse college athletes have already signed up and are earning rewards through the Hive Portal.

“Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO of Honey Stinger. “We are humbled by all the athletes that count on Honey Stinger products to prepare, perform and recover and are excited about this new opportunity for college students. We want to focus on reaching all athletes, whether that is field hockey players, swimmers, golfers, basketball players, or football players; we think this new program will be able to showcase diverse and broad talent across the country.”

In collaboration with Malka Sports, four student-athletes have been selected as College Hive Captains, leading an effort to drive awareness through social influence. All college ambassadors will help promote Honey Stinger on TikTok, Instagram, and Twitter while encouraging more athletes to sign up and benefit from the program.

The College Hive Captains are Notre Dame Basketball player Dara Mabrey, Rutgers Basketball player Geo Baker, and Florida Gymnastics’ Trinity Thomas.

“Malka Sports fundamentally aligns with Honey Stinger’s approach and is excited to help connect and nurture authentic athlete relationships with high character individuals,” said Pat Capra, President & CEO of Malka Sports. “College athletes all come from someplace where they mean a great deal to the local or regional community. We look forward to building upon this inclusive strategy.”

Honey Stinger will actively recruit for the program throughout 2022 and encourage all athletes to apply. In addition to performance-based product and apparel rewards, there is an opportunity to earn cash payments easily distributed through a PayPal and Venmo integration with the Hive Portal. The portal will also provide access to performance tips from industry professionals and opportunities to interact with professional athletes from the Hive.

Learn more about the new College Hive program here: https://honeystinger.com/blogs/blog/join-the-hive-as-a-college-ambassador.


About Honey Stinger

Fueling more than 400 professional teams and collegiate athletic programs as well as countless athletes and fitness enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform, and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars, hydration and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at top retailers including grocers, convenience stores, sports retailers and online at www.honeystinger.com.


Founded in 2012, MALKA is a category leader and innovator in the fastest growing digital media and content sectors across entertainment, sports, gaming, live streaming, and brand storytelling. A creator first network developing content at the speed of culture, MALKA’s 180 creatives work across every digital medium from advertising campaigns and original branded content to podcast series and feature length documentaries to talent representation and marketing. With studios across Santa Monica and Jersey City and numerous accolades including multiple Cynopsis Media Awards, Telly Awards, and an Emmy nomination, MALKA is a game changing model for an ever-changing digital world. For more information about the company, visit www.malkasports.com

Media Contact:

Delaney Wood, Backbone Media