Hot Chillys Caters to Kids, Introduces New Toddler Size Base Layers for Fall 2018
January 8, 2018
Responding to consumer demand, Hot Chillys’ offers toddlers the same warmth and comfort as their parents
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to help families stay warm and active all winter long with the introduction of their first base layers sized specifically for toddlers.
Responding to calls for quality base layers to fit some of the youngest outdoor enthusiasts, Hot Chillys is growing their highly popular Youth Midweight and Originals II lines to accommodate a younger crowd, giving toddlers the same performance as their parents to stay comfy and happy during any outdoor activity.
“As active people become active parents, they want to be able to share their love of the outdoors with their kids,” said Amy Callihan, brand marketing strategist. “The benefits of being active outdoors are well documented, both for adults and children, and we’re more than happy to do our part in helping families explore their natural surroundings, all year round.”
The Hot Chillys youth Midweight base layer category will grow to include the Toddler Set ($60) in solid colors for boys and girls and the Toddler Print Set ($65), also for boys and girls. The Midweight’s relaxed fit, softly knit single jersey, Moisture Transfer Fibers, crewneck, flat seams and covered elastic waistband ensure your kids stay warm and comfortable all day long. Ideal for school, outdoor play or winter sports, the Midweight Toddler Set and Toddler Print Set layer easy and are perfect for year round use.
The Originals II category will similarly add the Toddler Set ($65) and Toddler Print Set ($70), offering many of the same features as the Midweight line. The key differences being the Originals II will fit closer to the body for easier layering and come in a little heavier weight. Originals II is made with Spandex to provide move-with-you 4-way stretch for extra performance and longer wearability.
All new Toddler Sets will be introduced to the outdoor industry at the annual Outdoor Retailer + Snow Show in Denver, Colo., January 25-28, 2018.
ABOUT HOT CHILLYS
Hot Chillys continues to lead the performance apparel industry after more than three decades with moisture managing base layers, socks and fleece products. When founded in 1985, Hot Chillys revolutionized the ski market with technologically advanced snow sport base layers that wicked away moisture from the body to keep the wearer drier and warmer. Today, Hot Chillys offers a comprehensive line of apparel for men, women and children to maximize fun and comfort all winter long. Please visit the website: www.hotchillys.com.