Hydro Flask Expands Global Presence with Distribution in Hong Kong and Latin America

May 6, 2019

Company expands APAC presence and enters Latin America

Bend, OR (May 6, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence within the Asia-Pacific market while also entering the Latin American market.

Beginning in May 2019, Hydro Flask will launch into Hong Kong retailers through an expansion of its strategic partnership with the Primer Group. Key sales channels include outdoor and sporting goods, active lifestyle, travel, and gourmet grocery.

“We’re excited to expand our strong relationship with Primer to bring Hydro Flask to Hong Kong. It’s a key part of our global expansion and influences markets beyond Asia,” said Mike Wallenfels, Vice President of Global Sales at Hydro Flask. “Hong Kong is the newest step forward in our mission to save the world from the lukewarm, and we are opening the door for consumers throughout the Asia-Pacific region to make Hydro Flask part of their everyday life.”

“Hong Kong is one of the most important springboards for marketing development in Asia Pacific,” said Barry Cheung, Managing Director of Primer Hong Kong. “With the arrival of Hydro Flask, Hong Kong consumers will experience a new way to live a healthy and active lifestyle. This expansion is exciting for Primer Group and an important milestone for our Hong Kong team.”

Additionally, Hydro Flask will mark its first foray into the Latin American market by entering into Chile, Peru and Colombia beginning this Spring. Komax will represent the brand in both Chile and Peru, while Distcol will represent Hydro Flask in Colombia.

“We are excited to enter the Latin American market with strong local partners in Chile, Colombia, and Peru,” said Wallenfels. “With this, we are opening the door for people in South America to make Hydro Flask part of their everyday life.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products from beverage and food flasks to the new Unbound Series® soft coolers. Believing that every adventure starts with two simple words: Let’s Go!, Hydro Flask creates products that facilitate an active and joyful lifestyle. Hydro Flask’s innovations showcase TempShield® double-wall vacuum insulation to lock in temperature, 18/8 pro-grade stainless steel to ensure pure taste and durable, ergonomic design for comfort and durability. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better – from using BPA-free, recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy, please visit