Hydro Flask Expands Global Presence with Distribution in Korea

February 11, 2019

Company enters Korea in early 2019 extending worldwide reach

Bend, OR (February 11, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence within the Asia-Pacific market this winter.

Beginning in January 2019, Hydro Flask will launch into Korean retailers through a new strategic partnership with Gourmet F&B Korea, part of the LF Group. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea and gourmet grocery.

“We’re excited to partner with Gourmet F&B in order to bring our brand to Korea. It’s an important market and we look forward to long-term success there,” said Mike Wallenfels, Vice President of Global Sales at Hydro Flask. “Korea is the latest step forward in our mission to save the world from lukewarm We are opening the door for consumers throughout the Asia-Pacific region to bring Hydro Flask along on their everyday adventures.”

“Hydro Flask is a great fit for Korea,” said JaeWoong Jun, Business Development Director of Gourmet F&B. “From yoga and outdoor enthusiasts to active families on the go, we are thrilled to serve as distributor to bring the brand to thousands of customers who have been eagerly awaiting its arrival.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products ranging from beverage and food flasks to the new Unbound Series™ soft coolers. Inspiring an active and joyful on-the-go lifestyle, Hydro Flask innovations showcase TempShield™ double-wall vacuum insulation to lock in temperature, 18/8 pro-grade stainless steel ensuring pure taste and durable, ergonomic design for the ultimate trusted sidekick. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better – from using BPA-free, recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces in the U.S. so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy, please visit