Brand expands soft goods product line and enters a new category with dry storage collection
Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its new Day Escape™ Soft Cooler products, delivering up to 36 hours of cold performance in a lightweight, leakproof insulated design. The collection will include the 20 Liter Pack alongside the 18 Liter and 26 Liter Soft Cooler Totes. Hydro Flask will also launch the new Dry Storage accessory that provides durable, waterproof protection for personal devices and essentials.
“We’re proud to continue reinventing the form and function of soft coolers to meet the evolving needs of today’s active, on-the-go consumers,” said Hydro Flask Vice President of Product Development Jay Wilkins. “Now more than ever, people everywhere are seeking escape in the outdoors, both out on the trail and in closer-to-home adventures. Our new Day Escape collection offers the flexibility and insulated performance to go the distance for whatever the day may bring.”
The Day Escape collection features Hydro Flask’s unique smart insulation to keep food and drinks chilled for up to 36 hours. This cold-retaining technology places thicker insulation in the base where cold is most susceptible to loss, helping to eliminate temperature transfer without the added bulk. Each product has been designed with carefully selected, weight-conscious and durable materials for a lightweight, more portable carry. Leakproof construction with watertight zippers and welded seams mean no water in, and no water out, while the new Hydro Flask Dry Storage accessories easily attach to the laser-cut welded loops. All three Day Escape products also boast mildew-resistant, anti-microbial FDA food grade BPA-free liners and a category leading 5-year warranty. They will be available in two colors: Harbor and Breeze.
Offering comfortable hands-free transport, the 20 L Day Escape Pack features a padded mesh back panel and padded shoulder straps, along with woven sternum straps and carry handles. The pack’s compression molded base keeps it upright when not being worn. A stretch mesh side pocket offers a handy place to store gear and can fit both Standard Mouth and Wide Mouth Hydro Flask bottles up to 32 ounces. The Day Escape Pack will retail for a manufacturer’s suggested retail price of $179.95.
Available in two convenient sizes, the 18 L and 26 L Day Escape™ Soft Cooler Totes provide dual-carry options with an included removable cross-body strap and comfortable shoulder straps. Both products feature woven gear attachment loops. The 26 L Soft Cooler also includes a stretch pocket for handy storage. The 18 L and 26 L Day Escape Soft Cooler Totes will retail for manufacturer’s suggested retail prices of $139.95 and $179.95, respectively.
Used on its own or paired with the Day Escape collection, Hydro Flask’s new Dry Storage accessory ensures waterproof protection for your essentials. The slide closure technology locks tightly to seal out liquids, dust, and sand, while a durable, coated fabric with welded seams guards the items inside. Each features a touchscreen window allowing use of your device once safely stored, and attachment tabs easily loop onto compatible Hydro Flask gear. The Dry Storage accessory will be available in three sizes: Small (1 L), Medium (1.8 L) and Large (2.2 L). They will retail for will retail for manufacturer’s suggested retail prices of $39.95, $49.95 and $59.95, respectively.
Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The brand has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.
About Hydro Flask
Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.
For more information about Helen of Troy, please visit http://investor.hotus.com/.