Hydro Flask Receives Second iF Design Award

February 27, 2017

Company continues commitment to product innovation and design

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won an iF Design Award for its 64 oz Growler. The annual industrial design competition dates back to 1953 and selects products based on their design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, visualization, safety, branding and ergonomics.

For more than six decades, the iF Design Award has been recognized around the world as a label of design excellence. This year, the high profile, international jury evaluated 5,575 entries from over 59 countries in order to determine who would receive the coveted seal of excellence.

The Hydro Flask 64 oz Growler received recognition for its proprietary Fresh Carry System™ cap that is leak-proof and keeps beer cold and carbonated for 24 hours or longer. The unique one-handed pour design allows for easy, ergonomic transport and ensures a perfect pour.

“We are honored to be recognized by the International Forum Design for a second year in a row,” said Hydro Flask Vice President of Product, David Visnack. “Receiving another iF Design Award is a testament to our team’s dedication to creating premium, innovative products and elevating user experience.”

The 2017 iF Design Awards ceremony will take place on March 10th in Munich, Germany. In the last year, Hydro Flask has won two iF Design Awards, two GOOD DESIGN™ Awards and two Red Dot Design Awards. Since the beginning, the brand has maintained its dedication to insulated products and uniquely refreshing experiences. The company has expanded its presence to 17 international countries and has exploded to become the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®,  Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.