Hydro Flask Welcomes New Creative Director

October 15, 2019

Bend, OR (October 15, 2019)Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce the addition of Dena Blevins as Creative Director. Blevins comes to Hydro Flask following a decade-long career at Starbucks Coffee Company, where she most recently served as Creative Director, Global Promotions & Brand.

“Dena brings a tremendous amount of talent to Hydro Flask along with a passion for championing team development,” said Phyllis Grove, Hydro Flask Vice President of Marketing and eCommerce. “Her wealth of experience and leadership in driving the company’s creative vision will play an integral role to support Hydro Flask’s continued growth as a global lifestyle brand.”

During her tenure at Starbucks, Blevins helped guide the strategic direction and global execution of the company’s seasonal in-store promotions and brand. Blevins joined the Hydro Flask team on October 1st and will work with the VP of Marketing along with the Creative team to lead Hydro Flask’s creative development and expression. She will be relocating to the company’s Bend, Oregon office.

“Hydro Flask is an innovative company that has cultivatedan approachable, playful brand rooted in its mission to inspire active outdoor lives,” said Blevins. “I’m excited to work with such a dynamic team to help further the growth of Hydro Flask as a leader in its category and a global brand.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The Company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.