I Heart Keenwah Launches #HeartYourself Campaign
January 28, 2016
Inspiring Positive, Self-Love Messaging Through Social Media
Chicago, IL – I Heart Keenwah, makers of nutrient-rich quinoa snacks, is set to kick-off their #HeartYourself social media campaign on February 1st in conjunction with the launch of their new branding and recipe formulation.
The heart plays a large role in the new I Heart Keenwah marketing collateral, and a positive, non-judgemental self-love/self-care message is true to their brand and mission. “We’ve taken an intimidating super food (quinoa), and made it approachable and snackable,” said I Heart Keenwah Marketing Manager, Natalie Slater. “Likewise, we want to make the concept of showing yourself a little love acceptable and accessible.”
The month long social media campaign will purpose a new challenge on Instagram each Monday and include weekly giveaways from 16 like-minded brand partners. You must follow @iheartkeenwah and the participating partners to win.
The campaign encourages followers to “heart” themselves every day, in every way—from eating nourishing foods, spending time in nature, or appreciating the things that make us all unique. “You #HeartYourself when you strive to be your best self by making healthy choices, challenging yourself, and accepting who you are,” says Slater. “And we want to celebrate that!”
About I Heart Keenwah
I Heart Keenwah is a quinoa company, dedicated to bringing delicious snacks to the market that have essential health-promoting nutrients. The company cooks up quinoa snacks with great flavors and simple ingredients, making it easy for you to get quinoa, a super food, into your day-to-day routine. Ravi Jolly and Sarah Chalos, I Heart Keenwah’s founders, chose quinoa because of it’s numerous health and nutritional benefits—it’s the only grain that is a complete source of protein, containing all nine essential amino acids. I Heart Keenwah’s mission is to create healthy, delicious snacks made with real food that have a short ingredients list that is easy to understand.