Ibex Adds New Sales Representation Across Northeast and Southern Central Regions

October 12, 2022

Nederland, CO (October 12, 2022)/OUTDOOR SPORTSWIRE/ –  Ibex, leader in merino wool apparel and accessories, has partnered with two additional agencies to manage sales, gaining coverage throughout the Northeast and the South.

Mark Roadarmel Sales serves New York, New Jersey, Pennsylvania, and all of the New England states. John Roadarmel, Principal at Mark Roadarmel, says “Ibex is one of the premier Merino wool brands in the industry and is well known by New Englanders for both its style and performance. I’m looking forward to working with Ibex and relaunching this iconic brand in the New England area where it all started.”

Eddie Terrell of Terrell Sports Group will lead Ibex sales throughout Texas, Oklahoma, Kansas, Missouri, Arkansas, and Louisiana. “We are very excited to have Ibex wool in our portfolio of brands and look forward to bringing this iconic name to the region,” says Terrell.

Ibex, acquired by New York based investor group Flour Fund in 2018, is steadily adding sales representation throughout the country to support growth objectives. Brian Roberts, who leads Global Business Development at Flour Brands, says, “I’ve worked with both John and Eddie on other brands in the past and they have a proven track record of success. Both excel at pioneering brands and, though Ibex is 22 years in the making, we’ll be treating this as a pioneering effort to gain market share once again.”

Together with Mark Roadarmel Sales and Terrell Sports Group, Ibex is excited to further the brand’s retail expansion in new markets across the country. Black Dog Sales Group will continue to manage sales relationships for the brand throughout the Rockies and Intermountain West.

For additional information on becoming a dealer for Ibex, please reach out to:

John Roadarmel at Mark Roadarmel Sales, for New England and the Northeast

(315) 569-1801

Eddie Terrell at Terrell Sports Group, for the Southern Central region

(214) 770-1258

Ian Decker at Black Dog Sales Group, for the Rockies and Intermountain West

(303) 594-8895

Ibex PR Contact:

Abby Schwamm

About Terrell Sports Group

Terrell Sports Group is an Independent Sales Agency representing brands in the specialty run, bicycle, outdoor, hardware, beach and lifestyle channels. They cover the south central US states of TX, AR, LA, OK, MO, MS & KS.

About Mark Roadarmel Sales

Mark Roadarmel Sales is an independent agency representing brands in the specialty run and outdoor specialty and better footwear channels. They cover the new england states, NY, NJ and PA for multiple brands.

About Ibex:

Founded in Vermont in 1997 and now based in Nederland, CO, Ibex produces refined merino wool apparel and accessories. Why name a merino wool performance apparel company after a goat? To us, it makes complete sense. While sheep are known to traverse mountains, the Ibex is more agile. Active? If you call a goat that can climb sheer rock faces active, then yes. Whatever the weather or occasion, Ibex has you covered. Just as the Ibex migrates according to seasons, our performance wear was born for the modern migration from slope to city– and everywhere in between. Each garment features fine tailoring paired with the benefits of nature’s original performance fiber – merino wool. Co-founded by an avid mountain climber and fully equipped for adventure, Ibex withstands the demands of today. Ibex is committed to ethical apparel production and amplifying the message to buy less and buy better. In 2018, Ibex was sold to New York investor group, Flour Fund.