Ibex Announces New Sales Representation in Rockies and Intermountain West

August 31, 2022

Nederland, CO (August 31, 2022) /OUTDOOR SPORTSWIRE/ – Ibex, leader in merino wool apparel and accessories, has partnered with Black Dog Sales Group to manage sales relationships for the brand throughout the Rockies and Intermountain West.

Black Dog Sales Group is an independent sales group based in Denver, CO and is owned and operated by Ian Decker. Black Dog Sales Group currently represents NORRØNA, Tread Labs, and AKU. Ibex is excited to continue the brand’s expansion into retail with Decker and his team.

“Black Dog Sales Group is honored to be representing one of the iconic brands in the outdoor industry with Ibex,” said Decker. “The relaunch of Ibex combines the performance of premium merino wool with versatile and street worthy silhouettes that are perfectly suited to modern outdoor lifestyles here in the Rockies. We are excited to offer our retail partners a brand that is familiar to consumers, but at the same time new and fresh with a genuine commitment to sustainability.”

Jordan Todoroff, Head of Sales at Ibex, said of the new sales partnership, “Ibex is relentless about making the highest quality apparel on the market and we care deeply about how our products are presented to customers. We believe that there’s no better way to grow a brand than through specialty retail–partnering with sales professionals who love our products as much as we do. Ian knows the specialty retail landscape in the Rockies better than most, so partnering with him was a no-brainer. He believes in our brand and believes in supporting the kind of shops we want to work with. There’s a reason Black Dog has become such a titan in so little time.”

Ibex, acquired by New York based investor group, Flour Fund, in 2018, has thrived under the leadership of GM Bonie Shupe. Under Bonie’s lead, Ibex has been scaling operations to expand the brand’s presence into retail. Shupe said, “When I went to define a Wholesale Strategy for Ibex, we decided a winning strategy starts with connecting with independent shops all over the world. Black Dog Sales Group meets the vision we had for Ibex’s wholesale brand representation. They represent only the best brands with outstanding service and support. Ibex is proud to be one of them.”

For additional information on becoming a dealer in the Rockies for Ibex, please reach out to:

Ian Decker

(303) 594-8895

Ibex PR Contact:

Abby Schwamm

About Black Dog Sales Group:
Black Dog Sales Group is an independent sales group based in Denver, Colorado that will manage specialty retailer relationships within the Rockies and Intermountain West. Black Dog Sales Group is owned and operated by Ian Decker, who has spent the last few decades developing innovative sales strategies for industry leading brands such as Helly Hansen, K2, Altra Footwear, Marmot and Arc’teryx Equipment.

About Ibex:

Founded in Vermont in 1997 and now based in Nederland, CO, Ibex produces refined merino wool apparel and accessories. Why name a merino wool performance apparel company after a goat? To us, it makes complete sense. While sheep are known to traverse mountains, the Ibex is more agile. Active? If you call a goat that can climb sheer rock faces active, then yes. Whatever the weather or occasion, Ibex has you covered. Just as the Ibex migrates according to seasons, our performance wear was born for the modern migration from slope to city– and everywhere in between. Each garment features fine tailoring paired with the benefits of nature’s original performance fiber – merino wool. Co-founded by an avid mountain climber and fully equipped for adventure, Ibex withstands the demands of today. Ibex is committed to ethical apparel production and amplifying the message to buy less and buy better. In 2018, Ibex was sold to New York investor group, Flour Fund.

Media Contact

Melissa Cusanello