Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record

April 9, 2021

The Premium Merino Wool brand aims to expand within the outdoor industry

Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand.

Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a reputation for producing top quality merino wool apparel. Ibex relies on ethically sourced Merino to create products that are part activewear, part urban performance wear, and always equipped with thoughtful design details that make Ibex stand out in the active lifestyle market.

Ibex announced a soft relaunch under new ownership in 2019. Moving forward with innovative new designs and increased production capabilities, Ibex is poised to establish itself as the leader in outdoor merino apparel.

Bonie Shupe, GM and Director of Product says, “Ibex is the original merino wool pioneer, offering top of the line merino products unmatched by any in the space. Every product we make embraces the ‘art of wool’ motto. We are excited to partner with Purple Orange as we continue to grow our product line and expand back into a global market.”

Purple Orange Brand Communications will assist in accelerating Ibex’s growth goals through brand storytelling, enhanced search engine visibility, and promoting top-of-mind awareness in the merino wool apparel space.

“Ibex is an incredible brand with deep roots and a passionate customer base in the outdoor industry,” says Purple Orange Founder Chris Dickey, “We’re honored and thrilled to help tell their story and establish the brand as a leader in the performance merino category.”

Ibex humanely sources all of their merino wool from suppliers who share their commitment to supporting the wellbeing of the global community, and is a Climate Neutral Certified Brand. For more information on their commitment to quality and ethical apparel, please visit: https://ibex.com.

For all Ibex media inquiries, please reach out to Isabel Herring: isabel@purpleorangepr.com

About Ibex

Founded in Vermont in 1997 and now based in Boulder, CO, Ibex produces refined merino wool apparel and accessories. Why name a merino wool performance apparel company after a goat? To us, it makes complete sense. While sheep are known to traverse mountains, the Ibex is more agile. Active? If you call a goat that can climb sheer rock faces active, then yes. Whatever the weather or occasion, Ibex has you covered. Just as the Ibex migrates according to seasons, our performance wear was born for the modern migration from slope to city– and everywhere in between. Each garment features fine tailoring paired with the benefits of nature’s original performance fiber – merino wool. Co-founded by an avid mountain climber and fully equipped for adventure, Ibex withstands the demands of today. Ibex is committed to ethical apparel production and amplifying the message to buy less and buy better. In 2018, Ibex was sold to New York investor group, Flour Fund. https://ibex.com

About Purple Orange Brand Communications

Founded in 2009 in Jackson Hole, WY, Purple Orange LLC is a specialty brand communications agency, using creativity, modern mediums, and a respected authentic voice to communicate brand messaging. Our professional influences range from publishing, large and small agency work, and in-house marketing; we like to think we see the whole picture for our clients. Specializing in active lifestyle and fitness, our clients have spanned industry-leading performance apparel, food and beverage, consumer tech, and non-profit advocacy work. https://purpleorangepr.com