Ibex Outdoor Clothing Partners with Locally.com to Support Specialty Retailers
February 10, 2016
WHITE RIVER JUNCTION, VT (February 10, 2016) — As Ibex Outdoor Clothing continues to expand its wholesale channel in a constantly evolving retail environment, the manufacturer of premium technical Merino wool apparel and accessories announces that it has partnered with Locally.com to better support its specialty retailers.
Powering local product discovery, Locally.com provides a customer-driven experience. The platform allows customers to support their local economy and shop within their community. In addition to product inventory and availability, Locally.com also allows customers to find out about local store events, new product releases and more.
“Locally.com is an incredible format to drive online sales via our brick and mortar retail partners,” explains Matt Kaplan, VP of Sales for Ibex. “In a time when brands, including Ibex, and retailers are looking to capture the same customer, Locally.com helps to promote specialty retail partners in the cities and towns where customers live.”
Through this partnership, Ibex.com can allow consumers to come to the Ibex website, explore the entire depth and breadth of its product line, and when they are ready to buy, Locally.com shows the customer where the Ibex retailers are located that are close to them and what that retailer has in stock.
Kaplan continues, “Through a combination of the Ibex site and the Locally.com data feed, we are able to drive customers to our retail partners where they can try on the product, interface with the retail sale associates and product experts, and they don’t have to pay for shipping. The interaction improves sell through, avoids returns, and gives our consumers and retail partners an opportunity to interface directly.”
Locally.com tracks local inventory from more than 2,900 brands in 195 U.S. and Canadian cities. For additional information, visit www.locally.com.
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round premium Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are made from the best Merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, please visit ibex.com.
Verde Brand Communications