IceMule Coolers Appoints Darby Communications as PR Agency of Record

December 1, 2015

St. Augustine, FL – December 1st, 2015 – IceMule Coolers, manufacturer of portable, high-performance soft coolers, announces their partnership with boutique Public Relations firm, Darby Communications. Effective immediately, Darby Communications will implement a public relations and social media campaign to broaden brand awareness for IceMule Coolers’ versatile product line of mobile adventure coolers.

After one too many hot summer hikes carrying a cumbersome hard cooler, founder James Collie sought to create the ultimate portable softshell cooler that could be carried comfortably during any outdoor activity. Using a traditional dry bag design with welded seams, an insulated double-layer shell and a roll-top closure, the IceMule Cooler is easily accessible, keeps ice solid for up to 24 hours, and is completely buoyant.

“Darby Communications has the knowledge and experience to expand our products and distinct voice to outdoor recreationalists everywhere,” says Collie. “We also love that they are located in Asheville, NC, one of our favorite outdoor communities in the Southeast.”

“IceMule Coolers has taken a longstanding staple in the outdoors and re-invented it to cater to the needs of today’s active outdoorsman and adventurer,” says Coral Darby, founder of Darby Communications.  “We are thrilled to promote and share their creative product line with outdoor enthusiasts worldwide.”

For more information on IceMule Coolers, visit www.icemulecooler.com or e-mail Julie Hansell at julie@darbycommunications.com.

About IceMule Coolers

Born along the Florida coast, IceMule Coolers allow you to enjoy a cold beverage in the outdoors without constraint. Whether it’s deep into a bay on a paddle board or on top of a mountain, IceMule Coolers combines the portability of a backpack with the performance of a hard cooler in a simple yet superior quality design. IceMule Coolers were made for a simple reason – wherever you go, your cooler should go. Learn more at www.icemulecooler.com.