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ICEMULE Coolers Introduces New Colorways Across Best-Selling Cooler Assortment

May 31, 2022

Portable, premium coolers now come in more than 20 colors just in time for summer

AUGUSTINE, FL (May 31, 2022) /OUTDOORSPORTSWIRE/ – ICEMULE Coolers, makers of the most portable, premium backpack cooler, introduces five new colorways and patterns this spring, including Classic Black, Mule Camo, Red White & Blue, DeVoe 3.0 and Realtree Wave. The expansion brings the ICEMULE Cooler lineup to 64 unique coolers—the widest variety in the premium, portable cooler space.

“Our wide array of colors, patterns and sizes are a direct reflection of what ICEMULE Coolers are all about, which is having fun and enjoying the freedom to explore while taking your cooler wherever you adventure,” said James Collie, founder and CEO of ICEMULE Coolers. “ICEMULE Coolers pioneered the adventure cooler, and they’re designed from the ground up to carry like premium backpacks and also perform like premium ice chests. We believe that wherever you go, your cooler should go.”

The new colorways are featured on the ICEMULE Classic Small 10L, Medium 15L and Large 20L, ICEMULE Jaunt 9L and 15L and the ICEMULE Pro Large 23L and Extra Large 33L coolers, retailing from $69.95 to $139.95.

ICEMULE Coolers feature a roll-top closure system to create an air-tight seal while on-the-go to retain ice for up to 24 hours, while also allowing the coolers to pack down when not in use. ICEMULE Classic and Jaunt coolers are created with inflatable technology from patented IM AirValveTM technology, which allow the coolers to float when inflated and deflate when needed. The MuleskinTM interior and exterior layers create a rugged shell that protects your pack from tears, the goods inside from outside elements and allows for superior ice retention.

From hiking, to concerts, to picnics, to carrying lunch and all kinds of kids’ necessities, ICEMULE Coolers can be packed on all adventures from small, fitting six cans in the Classic Mini, to the big, fitting 24 cans in the 30L ICEMULE BOSS®. More than 60% of ICEMULE owners report using their cooler every week due its portability and versatility (ICEMULE NPS Consumer Survey, 2021).

The new DeVoe 3.0 pattern is the third colorway release in partnership with local Jacksonville artist, Claire DeVoe. DeVoe is a painter that uses a printmaking technique called mono-printing to create translucent patterns. Having lived in Florida for her entire life, DeVoe draws inspiration from the ocean as a surfer and an artist to create these fluid and elusive patterns.

“The ICEMULE prints come from my large-scale mono-prints and I turn them into functional art for everyday use,” says DeVoe. “That’s one thing I love about working with ICEMULE—they’re so functional I use mine just about every day whether I head to the beach or the grocery store.”

ICEMULE Coolers are available at retailers nationwide including REI and Sportsman’s Warehouse and online at ICEMULECoolers.com.

For more information, please direct ICEMULE Coolers media inquiries to Senior Account Manager Kelsey Bardach at kelsey.bardach@rygr.us.

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About ICEMULE Coolers

Born along the Florida coast, ICEMULE Coolers allow you to enjoy a cold beverage in the outdoors without constraint. Whether it’s deep into a bay on a paddle board or on top of a mountain, ICEMULE Coolers combines the portability of a backpack with the performance of a hard cooler in a simple yet superior quality design. ICEMULE Coolers were made for a simple reason – wherever you go, your cooler should go. Learn more at www.icemulecoolers.com.

Media Contact:

Kelsey Bardach

kelsey.bardach@rygr.us

d: (970) 924-0704 ext. 2105