IcyBreeze Names Purple Orange Digital Communications as PR and Affiliate Agency of Record

June 24, 2024

Grapevine, TX (June 24, 2024)/OUTDOOR SPORTSWIRE/ – IcyBreeze, the leader in hybrid cooler and air conditioning technology, is thrilled to announce its partnership with Purple Orange Digital Communications to manage digital PR efforts and affiliate marketing on behalf of the brand.

Founded in 2013, IcyBreeze came to life when a father and son camping trip was cut short by hot, humid temperatures that kept them from sleeping: they decided that all would have gone smoothly if they’d only been able to sleep inside the cooler. After months of product development, they figured out a way to do just that, and launched the first original hybrid cooler and portable AC unit. The brand has refined and perfected its hybrid cooler and portable AC offerings over the past decade, and this summer launches its most recent Ultimate model with upgraded durability and misting features.

“Purple Orange has a great track record of working with brands in the outdoor and lifestyle space,” said TJ Papp, IcyBreeze Brand President. “Their expertise in PR and affiliate marketing is just what we need to connect with new audiences and enhance our brand presence. We have big plans on the horizon, and we’re excited to see how this partnership will help us reach new heights.”

Purple Orange Digital Communications will work with IcyBreeze to drive awareness in core outdoor and family verticals, supporting growth goals with a full-funnel approach combining PR and affiliate marketing.

“IcyBreeze is a brilliantly simple concept for portable cooling that we’re thrilled to partner with,” said Chris Dickey, President and Founder at Purple Orange Digital Communications. “With a series of exciting launches in the works, our team is excited to steer the brand’s PR and affiliate efforts to drive awareness and revenue with new audiences.”

You can learn more about IcyBreeze at IcyBreeze.com.

About IcyBreeze:

Founded in 2013, IcyBreeze is the creator of the original hybrid portable AC and cooler. The first IcyBreeze unit was inspired by a father and son duo trying to stay cool in the great outdoors. Since then, the brand has appeared on Shark Tank and has been chosen by the US Open, Tokyo 2021 Olympics, Australian Open and more to serve as a cooling solution for the biggest athletes in the game. Learn more at IcyBreeze.com.

About Purple Orange Digital Communications

Founded in 2009 in Jackson Hole, WY, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums, and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate, and experiential marketing. Our professional influences range from publishing, large and small agency work and former in-house marketing; we like to think we see the whole picture for our clients. Above all else, we strive to create, execute and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. Visit us at PurpleOrange.agency