Improving on Perfection: Darn Tough Vermont Continues Exceptional Growth
October 27, 2015
Darn Tough keeps pace with consumer demand while gearing up for future expansion
Northfield, Vt. (October 27, 2015) – Continuing its run of significant double-digit growth quarter over quarter, Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, maintains pace for the third quarter of 2015 with an astounding 51 percent year-over-year increase.
The increasingly high demand for Darn Tough socks translates to double-digit growth across all categories. Hike/Trek leads with a 59 percent increase followed by Endurance/Running up 52 percent, and Lifestyle up 48 percent. Demand among men has risen 49 percent, 55 percent among women and 46 percent among kids.
Demonstrating the brand’s commitment to their ‘Made in Vermont’ label, Darn Tough Vermont continues to invest in people, increasing its workforce by creating 100 jobs in 2015, 39 of which were in the third quarter alone. Growth that is made even more impressive by the Federal Advanced Manufacturing National Program Office’s estimation that one new manufacturing position can create up to 1.6 additional local jobs in the service sector.
Among the newest key hires is the appointment of Lyn Fienson as Director of Product Design and Development, as well as additions to the customer and dealer service team. This investment in people is combined with investments in infrastructure, ranging from the addition of 40 new state-of-the-art knitting machines to implementing a new training program for manufacturing personnel. Together these advancements will further support the continued demand for Darn Tough socks as they affect all aspects of the business and are already proving successful.
“As we look ahead to the year’s fourth quarter, our inventory is strong and the brand is ready to deliver on orders for the upcoming holiday season and colder winter weather months thanks to our continued efforts. As the company continues to focus on streamlining efficiencies we’re celebrating double-digit growth across all categories, all consumer groups, and record-setting job creation here in Vermont,” said Ric Cabot, Darn Tough Vermont president and CEO.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt, Work and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; fine gauge needle knitting which results in more stitches per inch (1441) and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either ultra-fine Merino wool or Coolmax®/Thermolite® for comfort, durability and fit and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com .
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