INFINIT Nutrition Launches New Website

January 6, 2022

Custom Nutrition Company Unveils Redesigned Ecommerce Site and Supplement Customization Platform

Cincinnati, OH /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers.

Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their proprietary Osmo-Fit technology gives consumers the ability to create customized hydration and protein ready-to-mix nutritional drinks.

The third and latest edition of the Infinitnutrition.us website features improvements to their Custom Hydration and Custom Protein platforms. It also incorporates new technology to simplify the customer journey such as a Quickstart Custom Blend creation tool and recurring subscription offerings.

Building on the success of their cornerstone Custom Hydration platform, the new INFINIT Custom Protein platform allows users to customize a protein powder to their specifications — Calories, carbs, protein type and flavor — With the option to add an assortment of nine different nutritional “boosts” including flaxseed, tart cherry extract, and creatine monohydrate.

The launch of the new website marks a leap forward for the company’s online presence, with a large focus on the holistic user experience. Featuring refreshed branding and improved aesthetics, INFINIT has also made several upgrades to the site to make supplement customization simpler and more accessible.

The design and customization overhaul are the key features of INFINIT’s new website.  But the core tenet of the redesign—a process that was “2 years in the making” according to CEO Michael Folan—was accessibility.

With the addition of the Quickstart Questionnaire, the new website offers users the ability to personalize a Custom Hydration blend by answering a series of questions, while still providing complimentary access to one-on-one support with a licensed Registered Dietitian Nutritionist.

Visit INFINITNutrition.us to experience it yourself and create your own personalized nutrition drink mix.

About INFINIT Nutrition

INFINIT is a sports nutrition company based out of Cincinnati, Ohio. Specializing in personalized nutrition, the company manufactures customizable drink mixes designed by dietitians to naturally maximize athletic performance and fitness results. Developed with the company’s proprietary Osmo-FIT system, INFINIT hydration and protein ready-to-mix supplements are made with clean, natural ingredients and are formulated to be easy to digest, even in the most extreme conditions. For more information visit INFINITNutrition.us


Laura Hering
INFINIT Nutrition