Italy’s Trerè Innovation Introduces TITICI® Bikes to the U.S. Showcasing 60 Years of Handmade Craftsmanship
September 14, 2023
Plate Absorber Technology (PAT) Reduces Vibration by 18% Announces Head of U.S. Sales
Marblehead, Mass. (September 14, 2023) /OUTDOOR SPORTSWIRE/ – Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, today introduced TITICI handmade bikes in the U.S. Since its inception in 1961, the TITICI factory has stood as a pinnacle of Italian cycling excellence, bringing together time-honored craftsmanship, materials, and state-of-the-art innovation. TITICI provides a diverse range of bike models, including road, gravel, mountain, e-mountain, and e-gravel bikes designed for the evolving needs of today’s cyclists.
TITICI’s proprietary Plate Absorber Technology (PAT) has an 8 MM crossbar that has a specially shaped horizontal tube that tapers off to become a single sheet of carbon. As a result, vibration is reduced by up to 18%, for greater comfort and safety, without altering the rigidity required to ensure reactivity and racing performance.
“TITICI bikes are engineered with precision and a strong attention by the most talented craftsmen and women in the world,” said Marco Redini, Trerè Innovation CEO. “The success of TITICI throughout Europe prompted us to bring the brand to the U.S. so that others can enjoy the style, technology and benefits of the engineering of TITICI bikes.”
TITICI provides cyclists with a custom-made experience, tailoring each bike to its owner. Its frames are tailored to body measurements, ensuring a cycling journey that aligns to each individual. Cyclists can customize their bike choosing their paintwork for a personal experience.
Steve Thomas, has 30 years of experience in the bike and boating industries, has joined TITICI as U.S. sales manager. Prior to TITICI, Thomas worked with Jamis Bicycles, Jamestown Distributors, Parlee Cycles, and Laserperformance.
“As cycling grows in the U.S., I have no doubt that consumers will welcome TITICI with open arms,” continued Redini. “TITICI handcrafted bikes have a blend of new technologies and functional artistry, uncommon in the U.S. marketplace. We look forward to introducing TITICI to U.S. cyclists.”
TITICI is actively looking to establish dealerships across the United States. Please reach out to Steve Thomas for more information.
TITICI handmade bikes, founded in 1961, is a testament to the timeless fusion of Italian craftsmanship and cutting-edge innovation in the world of cycling. With an unwavering commitment to personalized excellence, TITICI offers bespoke frames that redefine both aesthetics and performance, providing cyclists with an unmatched journey on or off-road.
About UYN, a Trerè Innovation Company
Trerè Innovation was founded in 1950 in Asola, Italy producing only technical stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.
In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.
In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 10 stores in Italy, one store in Germany, and has plans to open a store in Boston, Massachusetts, two stores in the U.K. as well as 20 more locations throughout Europe. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Citroen, Jeep, and Replay brands.
Marni Illman, CGPR