Italy’s UYN Sports Names Granite Marketing Sales Agency for The Rockies

August 1, 2023

New Partnership Brings Italian Innovation and Bio-based Apparel and Footwear to Outdoor Enthusiasts

MARBLEHEAD, Mass./OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable and bio-based technical apparel, footwear and accessories, today named Granite Marketing as sales agency for the Rocky Mountain region, specifically Colorado, New Mexico, Utah, and Wyoming. Effective immediately, Granite Marketing, headed by outdoor industry veteran Steve Copeland, will introduce UYN to the winter sport, outdoor and footwear channels.

Officially launched in the U.S. this past March, UYN introduced its first line of base layers, manufactured in Pennsylvania, in addition to footwear, entirely derived from socks, and the only sock design without cuffs for maximum performance. UYN is engineered for consumers ranging from outdoor enthusiasts, active city dwellers and everyday consumers looking for top performance and planet-friendly options. UYN is scheduled to open its first store in Boston this fall.

“Granite Marketing has a solid track record working with the most iconic outdoor brands in the U.S,” said John Phaneuf, U.S. director of sales for UYN Sports. “Steve and his experienced team are already hard at work telling the UYN story founded upon the commitment to use next generation bio-based materials. We look forward to leveraging their expertise to introduce more retailers and consumers to the UYN family.”

Copeland, recently named president of the Outdoor Market Alliance, represents Asolo, ENO, EXPED, Gregory, Farm to Feet, Industrial Revolution, Lamo, Toad&Co, and Snow Peak.

“UYN brings a fresh perspective to the competitive outdoor market because of its Academy for Research and Engineering in Apparel and Sports (AREAS), a state of the art research and design center subjecting products to the toughest tests in a rain room and a cold chamber and testing on a thermal mannequin,” said Copeland. “Their footwear and apparel are as incredibly durable as they are sustainable. We look forward to helping them grow in such an important region.”


About Granite Marketing

Granite Marketing Inc. based in Denver, is led by principal rep Steve Copeland, working closely with associate reps Marvin Wedell, Mike McCord, and Stephanie Weeden. Together, they have over 25 years of experience exploring the mountains, forests, and rivers of the Rockies. As retail buyers, managers, and staff, Granite knows how to identify quality outdoor products that will stand up to the rigors of the great outdoors. Granite represents only the best outdoor brands, including ENO, Gregory, Snow Peak, and Toad&Co, among others.

About UYN, a Trerè Innovation Company

Trerè Innovation was founded in 1950 in Asola, Italy producing only stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.

In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.

In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI®, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 10 stores in Italy, one store in Germany, and has plans to open a store in Boston, Massachusetts, two stores in the U.K. as well as 20 more locations throughout Europe. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Franklin & Marshall, Jeep, and Replay brands.

Media Contact:

Marni Illman, CGPR


978 – 844 – 3513