Jack Wolfskin Moves to Expand North American Sales Team

January 6, 2023

Under a new Director of Sales for North America, Jack Wolfskin has moved quickly to expand partnerships in four regional areas with a particular focus on specialty retail.

Park City, UT /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a globally recognized outdoor performance apparel, footwear, and equipment manufacturer, is proud to announce the strategic expansion of its North American wholesale business through the recent appointment of a new Director of Sales in North America and rep partnerships with multiple sales agencies.

Jack Wolfskin, a household name in outdoor apparel across Europe, established a North American subsidiary in 2019, after being acquired by Topgolf Callaway Brands, to position the business for strategic growth. Last summer, Jon Hanson, a former executive at Mountain Hardwear, Salomon, Atomic, and Arc’teryx, was named as General Manager of North America and tasked with developing and implementing a strategic omnichannel market approach focused on communicating the brand’s unique positioning within specialty retail and activating other key partnerships. Hanson is looking forward to building Jack Wolfskin’s footprint in outdoor specialty retail at a time when many others have pulled back from independent retail.

To implement the new sales strategy, Hanson recently appointed Elliott Nolan (formerly Ruffwear, Arc’teryx, and Klean Kanteen) as Director of Sales in North America. Nolan will lead the strategic expansion of Jack Wolfskin across four target territories: New England, Intermountain, Rocky Mountain, and Western territories. Additional sales and brand support in these territories will be provided by Will Lachenauer of LG3 Sales Agency (CA, NV, AZ), Nick Patston and Ferd Torres of Urban Outdoor Sales (CO, NM), Lindsey Balser (MT, WY, ID, UT), and Tim Boyle (New England).

“I am incredibly excited to join the Jack Wolfskin North American pack,” Nolan said, “I see great potential to introduce Germany’s most popular outdoor brand with a leadership position in sustainability & approachability, and I am looking forward to establishing long-term partnerships with shared success.”

Will Lachenauer, a partner since 2020, shared similar enthusiasm, stating: “With over 20 years experience as a manufacturer’s representative, there is one ingredient I look for over all others when bringing a brand to the market: authenticity. Jack Wolfskin is authentic in its commitment to sustainable supply chains and dedication to enabling discovery in the outdoors.”

Of the newly assembled sales team, Jon Hanson said, “We look forward to working with an industry-leading sales team to develop strong retail partnerships and grow Jack Wolfskin across North America.”

To speak with a Jack Wolfskin Sales Representative, please contact:

Lindsey Balser,
Territories: MT, WY, ID, UT

Nick Patston, Urban Outdoor Sales LLC –
Territories: CO, NM

Ferdinand “Ferd” Torres, Urban Outdoor Sales LLC
Territories: CO, NM

Will Lachenauer, LG3
Territories: CA, NV, AZ

Tim Boyle, DBA –
Territories: CT, RI, MA, NH, VT, ME

About Jack Wolfskin

Jack Wolfskin is one of the leading providers of premium quality outdoor apparel, footwear, and equipment in Europe and the largest franchisor in the sports retail market in Germany. Jack Wolfskin products are currently available in more than 490 Jack Wolfskin stores and at over 4,000 points of sale worldwide. Jack Wolfskin products are renowned for their optimized functionality, high quality, and exceptional innovation. In recent years the specialist outdoor brand has captured a large share of the market with numerous new products and materials. Jack Wolfskin is also a pioneer of the first order when it comes to sustainability. The company has been a member of the Fair Wear Foundation since 2010 and was awarded with FWF Leader status seven times. Jack Wolfskin is also a bluesign® system partner since 2011. The company is headquartered in Idstein, Germany, and currently employs over 1,440 people worldwide.


Media Contact:

Brie McReynolds

Purple Orange Communications