Jackson Hole Mountain Resort Eyes New World Record For Skiers and Riders in Jeans

November 2, 2023

Ski In Jeans Day Also Includes Discounted Lift Tickets and Rentals

TETON VILLAGE, WYO. – NOVEMBER, 2023/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) announced today that it will host its first-ever Ski In Jeans Day on Saturday, Dec. 9 in an attempt to break the world record for most people skiing and riding in jeans.

JHMR will offer $25 lift tickets throughout the day to all guests, as well as $25 performance equipment rentals, $100 off group lessons, and live music to kick off the season and celebrate the most famous pants in the West. The previous world record for most skiers and riders in jeans was set at the The Remarkables Ski Area in New Zealand earlier this year, with 102 total visitors on the slopes wearing denim.

The official count for the world record will take place at 12 p.m. at the base of Sweetwater Gondola, and participants should meet at the base of Sweetwater to be included in the official count. Participants will scan at the Sweetwater RFID gates to be counted, and then all skiers and riders will then gather at the top of Sweetwater for a group photo to commemorate the historic moment.

For more information about Jackson Hole Mountain Resort’s Ski in Jeans Day, please visit https://www.jacksonhole.com/ski-in-jeans.

“Jackson Hole Mountain Resort is proud of our Western heritage and loves having a good time. What better way to honor both than cheap lift tickets, live music, setting a world record and skiing or riding in jeans? I know my Wranglers are ready and I can’t wait to see everyone out there.” Andrew Way, VP, Marketing Jackson Hole Mountain Resort

About Jackson Hole Mountain Resort

Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is a values-led, family owned, iconic mountain destination with a purpose of enriching the lives of its guests, employees, and community through premium, authentic, and memorable big mountain experiences only found in the Tetons. Jackson Hole famously delivers the finest powder snow with 4,139 of continuous vertical feet of legendary terrain and 2,500 acres of the best beginner, intermediate and expert terrain. Neighboring celebrated Grand Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, makes Jackson Hole an exceptional and unique global destination. With an enduring commitment to the surrounding landscape, wildlife and authentic community character, Jackson Hole Mountain Resort strives to live by its values by reducing environmental impact and in doing so runs 100% of its operations on Green Power.

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Media contacts – Meteorite PR | Eric Henderson | ehenderson@meteoritepr.com