JAM Collective Hosts Virtual Discussion on Outdoor Healing and Community for Cancer Fighters with the Send It Foundation

August 18, 2020

San Francisco, Calif. – August 18, 2020– JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: Outdoor Adventure for Cancer Fighters: A Conversation on Healing & Community; a conversation with Katie Schou, Executive Director of the Send It Foundation, and its Development Director, Kerry Camisa.

Outdoor Adventure for Cancer Fighters: A Conversation on
Healing & Community with Send It Foundation

Send It Foundation Executive Director, Katie Schou, joins
host and Development Director, Kerry Camisa to chat
about supporting young adults with cancer, the benefits of nature,
and pivoting during the time of COVID.

Thursday, August 20th @ 12pm PT
@jamcollective Instagram Live

JAM Sessions is a weekly series of events, classes, and discussions to help members of the outdoor community feel more connected. JAM Collective is dedicated to amplifying the voices and stories of nonprofits, BIPOC, and underrepresented communities, as a part of JAM Sessions.

Send It Foundation provides free adventure programs for young adult cancer fighters and survivors (ages 21-40); bringing strength, positivity and community to the fight for life. Programs are designed around activities like skiing, surfing, mountain biking, climbing, and backpacking; creating a vital community through shared experience.

“The outdoors is an avenue for participants to discover personal strength through empowering activities – there’s nothing more exhilarating than taking your first turns on skis or catching a wave,” said Katie Schou, executive director of Send It Foundation. “Sharing these experiences with new friends who have gone through something similar creates a sense of camaraderie and community that is essential through times of adversity. These moments of play, joy, laughter, and connection are fueling and really shift the lens from fear and loss that a cancer diagnosis ignites, towards one of hope and possibility.”

“We are grateful to JAM Collective for providing this platform for us to connect and share our efforts with the outdoor community,” said Kerry Camisa, development director of Send It Foundation. “We are excited to expand our community and broaden the organization’s brand awareness.”

Tune in to the JAM Collective Instagram Live discussion on Thursday August 20th, at 12 pm PST.


About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear. www.jamcollective.net

 About Send It Foundation

Send It Foundation is a 501c3 nonprofit on a mission to inspire positivity, courage, and gratitude in young adult cancer fighters and survivors through the gift of outdoor adventure and community. Since launching the first program in the Fall of 2015, Send It has provided 33 adventure programs, serving over 250 young adult cancer patients nationwide. At Send It, participants can take on new challenges in the outdoors, connect with a community of peer support, and be reminded that our one precious life is worth living each day! www.senditfoundation.org