JAM Collective Named Public Relations Agency of Record for Mountain Hardwear

April 30, 2026

San Francisco, CA (April 30, 2026) /OUTDOOR SPORTSWIRE/ — JAM Collective, the PR agency known for its deep roots in the outdoor and active lifestyle industries, has announced it has been appointed public relations agency of record for Mountain Hardwear. The partnership marks a significant milestone in JAM Collective’s continued expansion and reinforces its position as a leading communications partner for premium outdoor brands.

JAM Collective will lead strategic communications, media relations, brand storytelling, and integrated PR campaigns for the brand across the U.S. market.

Mountain Hardwear, maker of high-performance apparel and equipment for outdoor athletes, has tapped JAM Collective to elevate brand visibility, deepen media engagement, and connect with core and emerging consumers through culturally relevant narratives.

“This is a defining moment for JAM Collective,” said Julie Atherton, Founder of JAM Collective. “Mountain Hardwear is an iconic brand with a deeply loyal audience and a commitment to innovation. We’re honored to partner with them to build momentum, tell meaningful stories, and drive measurable impact across the media landscape.”

Matt Burbach, Global VP of Marketing at Mountain Hardwear, added: “As we continue to evolve Mountain Hardwear for the next generation of outdoor consumers, it was critical to find a PR partner that understands both the technical performance space and the cultural side of the industry. JAM Collective brings that balance, along with strong media relationships and a clear strategic vision.”

This new partnership adds to a growing roster that includes Snow Peak, LifeStraw, Red Wing Heritage, and others, reflecting JAM Collective’s track record of delivering campaigns that connect at the intersection of product, culture, and experience. Work with Mountain Hardwear begins immediately, with integrated campaigns rolling out in the coming months.

For Mountain Hardwear media inquiries, please reach out to mhw@jamcollective.net.

About JAM Collective
JAM Collective is a boutique public relations agency specializing in outdoor, active lifestyle, and premium consumer brands. With a focus on strategic storytelling, media relations, and culturally relevant campaigns, JAM partners with brands to build awareness, credibility, and long-term brand equity. www.jamcollective.net

About Mountain Hardwear

Mountain Hardwear, Inc., was founded in 1993 and is based in Richmond, CA. We exist to encourage and equip people to seek a wilder path in life. For over 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.

Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company, which distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. www.mountainhardwear.com.

Press Contact:

Julie Atherton
JAM Collective
julie@jamcollective.net
415-839-7546