JAM Collective Signs PR Partner MYSTERY RANCH

September 7, 2023

JAM Collective sets its sights on amplifying MYSTERY RANCH’s voice among new audiences

SAN FRANCISCO – Sept 7, 2023 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes MYSTERY RANCH, an industry-leading pack company built on a heritage of comfortable load carriage, as its newest partner.

Leading MYSTERY RANCH’s public relations and affiliate marketing efforts, JAM Collective is looking forward to solidifying the brand’s presence with core outdoor audiences, while amplifying its reach among mainstream media.

“MYSTERY RANCH is an absolute legend among pack brands,” said Julie Atherton, founder and CEO at JAM Collective. “It’s a product-driven company that’s been delivering on quality and innovation for more than 20 years. We are thrilled to bring our experience in the pack realm to help amplify the brand’s voice and plans for the future.”

“I am truly exhilarated to embark on this new journey with JAM,” said Dan Dahl, vice president of sales and marketing at MYSTERY RANCH. “Their expertise and energetic approach to public relations align perfectly with our growth plans and I am confident that together, we will amplify our brand’s presence and expand our connection with more passionate MYSTERY RANCH customers.

MYSTERY RANCH joins the family of JAM Collective brands which include nationally and internationally recognized clients such as Arc’teryx, LifeStraw, Opinel, OtterBox, Snow Peak and Vasque Footwear. www.jamcollective.net

About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Arc’teryx, LifeStraw, Osprey, OtterBox, Snow Peak and Vasque Footwear. www.jamcollective.net

Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission