JAM Collective’s Growth Continues with New Hires in Public Relations and Operations

January 17, 2024

San Francisco, CA – January 17, 2024 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, affiliate marketing, and strategic partnerships, is pleased to announce it has hired three new team members. As the agency enters its 24th year of business and welcomes new talent, it also adds its dynamic portfolio of brands with Mystery Ranch and expands its partnership with Arc’teryx.

“Our industry is always evolving and so are we,” said Julie Atherton, CEO and founder of JAM Collective. “We’re thrilled to expand our team and grow our collective expertise and strengths to tell impactful stories and drive recognition for brands we believe in.”

New JAM Collective hires include:

• Heather Villanueva has over 20 years of experience in integrated marketing communications for food, beverage, lifestyle, real estate and financial services. She’s worked with a range of dynamic and growing companies. She will be helping lead the JAM Collective team as a PR Director.
• Logan Waddell is a practiced marketing strategist with ten years of experience specializing in PR for outdoor brands and organizations. His passion for meaningful storytelling has allowed him to work with some of the most exciting adventure brands in the world. He joins JAM Collective as a PR Account Manager.
• Cassidy Oonk is a people and process enthusiast with over five years of experience in marketing, project management, and operations. She will be serving JAM Collective as its Executive Operations Manager.

JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 24 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include Arc’teryx, Exped, Front Runner, Glerups, LifeStraw, Manitobah, Mystery Ranch, Nomadix, Opinel, OtterBox, Snow Peak and Vasque Footwear. www.jamcollective.net