KINeSYS Champions Ambassador Program
April 7, 2020
Applications Open for 2020
After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase on last year’s numbers – from around the globe, who embody the KINeSYS brand ideal, ‘However You Perform.’
Due to the uncertainty of the current COVID-19 outbreak, especially for those passionate about the outdoors, KINeSYS has committed to bringing forward the launch of this year’s program, to provide increased support to the community when it’s most needed.
“Although our community is quarantining and social distancing, there will be a time again soon when we can all pursue the outdoor activities we love, unencumbered, with family and friends. In the meantime, stay well and enjoy staying active, however you can,” – Lisa Heggie, KINeSYS CEO
Unlike similar brand ambassador programs, KINeSYS Champions hail from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts, the program aims to highlight the importance of sun protection for those who are passionate about keeping active in the outdoors.
“A KINeSYS Champion has an active outdoor lifestyle, embraces our brand ideal of ‘However You Perform’ and is passionate about sun protection,” says Lisa. “Our Champions are not all podium finishers or professional athletes, although some are.”
The KINeSYS Champion Program encourages all lovers of the outdoors to apply, and the ‘However You Perform’ philosophy applies to everything from committing to a daily walk, catching your first fish, learning to SUP, or getting healthy to stay active with your children.
In return for social media coverage, a coveted ambassador profile page on the KINeSYS website, and well as an exclusive KINeSYS Champion Pack and product discounts, KINeSYS Champions will spread the message of sun-safe outdoor play; both through their own social media accounts, and getting in on the fun with regular community engagement through KINeSYS Instagram and Facebook posts.
“KINeSYS has always been a big believer in supporting our community in any way we can. During these uncertain times, KINeSYS Champions are more important than ever,” says KINeSYS Co-Owner, Wade Heggie “Whether encouraging safe social distancing while getting some outdoor exercise, or coming up with creative new ways to stay active while in isolation, KINeSYS Champions will play an important role in keeping our community active and healthy, and in keeping our spirits up!”
On the basis of applications received to date, this year’s line-up is set to be even more diverse than last year’s, and KINeSYS looks forward to the passion and community spirit the 2020 Ambassadors will bring to the program.
For more information about the 2020 KINeSYS Champion Program or to apply, click here. Applications close Friday 17th April 2020.
About KINeSYS Performance Sunscreen
KINeSYS Performance Sunscreen is a leading sunscreen manufacturer based in Canada. For 25 years, the brand has been developing and distributing high-performance sunscreens and sun protection products around the globe, helping to spread the message of sun safety for all outdoor enthusiasts, ‘However You Perform.’ The range features oil-free, alcohol-free and preservative-free sunscreens beloved by both athletes and amateurs alike. Available through speciality Retail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com, www.kinesyactive.ca, and www.kinesysactive.com.au.
CEO / WILC Healthcare Inc.
1.888.546.3797 ext. 710