Kitsbow Appoints David Billstrom as CEO

November 21, 2018

Serving on Kitsbow’s Board of Directors since its inception, Billstrom will now lead the premium cycling brand as CEO

PETALUMA, Calif. (Nov. 21, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces David Billstrom as the company’s new CEO, effective immediately. Billstrom has been a member of the Board of Directors since it was established in 2012, leading the brand through years of growth, enhancing the direct-to-consumer online merchandising platform, and pushing the team towards a lean and sustainable manufacturing model.

Kitsbow founder, Zander Nosler, will remain with the company, returning to his original focus of product design and manufacturing. Billstrom will continue to serve on Kitsbow’s Board of Directors.

“David is a seasoned, consummate pro and is already helping us build our team and fully realize the market for Kitsbow,” said Zander Nosler, Founder of Kitsbow. “I couldn’t be more excited about our future.”

Billstrom brings 20 years of experience as an executive coach for entrepreneurs, former venture capitalist, founder of startup companies and a Fortune 100 executive at Disney. He started his career in technology, and subsequently invested in, advised, and founded companies in publishing, retail, manufacturing, and consulting. Additionally, he is the author of the book Own Your Brand.

Billstrom will be based in Petaluma, Calif., where the privately-held brand is headquartered.

To receive updates on all things Kitsbow, sign up for email updates here.

About Kitsbow
With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of cycling by creating the world’s finest bike clothing. Offering high-performance apparel, the California-based company prioritizes quality, value and the belief that anything that’s done should be done with the absolute best of what’s available. To view the line and learn more about Kitsbow, visit