Kokopelli Names Kyle Rajaniemi Director of Marketing
July 12, 2022
Expanded product line and new category entries on deck
Boulder, CO (July 2022) /OUTDOOR SPORTSWIRE/ – Kokopelli, Colorado-based manufacturer of award winning inflatable packrafts hires Kyle Rajaniemi as Director of Marketing to lead the charge with brand growth, content creation, event strategy and e-commerce. Founded in 2012 inside a garage in Denver’s Washington Park neighborhood, KOKOPELLI now has global retail distribution and looks to expand its brand with exciting new products that make adventuring easier and more accessible.
Rajaniemi comes to Kokopelli with over ten years of outdoor industry experience. Most recently he was the Marketing Manager at Yeti Cycles, where he led public relations, paid media, digital marketing, events and sponsorships & outreach programs. Prior to Yeti Cycles, Rajaniemi spent eight years with global phone case manufacturer Otter Products (Fort Collins, CO) working in field marketing, branding, sales, and new product development for the OtterBox and Lifeproof brands. Rajanemi’s diverse background will help Kokopelli expand the brand to new consumers and strengthen the already die-hard customer base Kokopelli has built their reputation on.
“I’m stoked to be able to show more people what we’re doing here at Kokopelli and help them get outdoors more often,” said Rajaniemi. “We have incredibly designed and manufactured products that are durable, extremely lightweight, and easy to use. Those features allow anyone to explore the outdoors more, disconnect from the noise we all say we hate and enjoy life just a little bit more.”
“We couldn’t be more excited to have Kyle join our team. He brings great energy and invaluable marketing experience that aligns perfectly with the direction we’re headed,” said Kokopelli GM Jeff Popp. “Kyle is a rare talent and there is no better person to lead our brand to the next level”.
Kyle was raised in the foothills of Denver, biking and hiking on his local trails. In his free time, when not playing in the mountains, you can find him shaping surfboards; something he’s been doing for over 15 years since he grew up surfing the east coast in the summers as a kid.
To learn more about KOKOPELLI, log onto the company’s website at Kokopelli.com.
KOKOPELLI was founded out of a garage in Denver, Colorado. Our Vision is to create the opportunity for outdoor enthusiasts to explore nature in its most serene settings. We accomplish this by developing a line of high quality packrafts through extensive research and development and by listening to our customers’ wants and needs. Today we are growing toward the future, where we focus to keep education, community, and performance at the core of our business. To learn more please visit us here: http://www.kokopelli.com
Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984