Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation
January 30, 2024
A pioneer in freeskiing, Petersen joins an elite roster of athletes redefining the limits of what's possible in mountain sports
WILLISTON, Vermont (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut’s commitment to the skiing community, bringing on board one of the most influential and skilled figures in the world of freeride and big mountain skiing.
Kye Petersen, hailing from Whistler, British Columbia, has made a name for himself in the skiing industry through his extraordinary talent and passion for the mountains. Known for his innovative approach to skiing and his ability to gracefully navigate some of the most challenging terrain on the planet, Petersen embodies the spirit of adventure and excellence that Mammut represents.
“We are incredibly excited to welcome Kye to the Mammut team,” said Maddie Petry, Vice President of Brand and Marketing NAM at Mammut. “Kye does everything with purpose and intent through a lens of safety which is the essence of the Mammut brand and how we strive to create products. This partnership is especially exciting because Kye will be representing all aspects of Mammut in the mountains, from his projects and future plans to representation of apparel and hardgoods. Our values as a brand align with Kye’s values as an athlete and we look forward to showcasing that together in the years to come.”
Kye will be actively involved in product development, providing valuable insights and feedback to continue to drive Mammut’s mountain gear to meet the highest standards of performance and safety. He’ll also be partnering with the brand on content, events, films, and helping grow the Mammut community in North America – inspiring a wider audience to explore the mountains with confidence.
“Mammut truly aligns with my values of being as much a part of all aspects and activities the mountains provide,” said Kye Petersen, Mammut Athlete. “From my past, present and future, I can’t think of a better brand that fits with my lifestyle and career. From mountain safety, to high quality technical wear, to being involved in all aspects of mountain culture – I couldn’t be more proud to be working with Mammut. I can’t wait to see the evolution of the brand and myself as we grow together and support each other’s goals from my backyard in the mountains of North America to well beyond.”
Kye’s latest short film drops on January 29, the final episode of a five-part series, Sacred Grounds. Sacred Grounds documents the adventures and undiscovered zones (“Sacred Grounds”) that hold the best possible terrain for the cast’s passion for skiing. The short film series by Matchstick Productions goes from Kye’s backyard in B.C., to the far reaches of Northern B.C. and Alaska, to Japan, Columbia and beyond.
For more about Kye, follow his adventures on Instagram. For additional information about Mammut, their partnership with Kye Petersen and award-winning collection of technical apparel and gear for the mountains, visit Mammut.com and follow us on Instagram @MammutNA.
About Mammut Sports Group
Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.
Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620