La Sportiva Welcomes New General Manager

March 19, 2021

The Trentino company welcomes Marcello Favagrossa

Ziano di Fiemme, March 2021 – From a small artisan workshop and its foundation by Narciso Delladio in 1928, to an innovative company that has changed the ways of enjoying the mountains with its specifically designed products, under the guidance of Francesco Delladio, up to the expansion into international markets thanks to the current CEO and President Lorenzo Delladio, who has been supported for over 19 years by GM, Lanfranco Brugnoli, due to retire shortly. With Lorenzo and Lanfranco at the top, the company from Val di Fiemme, in Trentino, has seen constant double -digit growth over the years and repositioning from a footwear company to a global brand with expansion in the clothing sector for technical mountaineering and the consolidation of strategic markets such as North America and China.   

“All my gratitude goes to Lanfranco – said Lorenzo Delladio – for having supported our family by enabling the company to grow day after day with great dedication, sensitivity and responsibility.  In less than 20 years we have gone from being a niche brand for mountain enthusiasts to a brand that is distributed in over 70 countries and with the utmost attention to environmental and social issues. A path that traces the way for the next family and managerial generation. “Marcello Favagrossa, 55, has a degree in Economics and Commerce and a consolidated marketing experience with international companies in various sectors. His international career as General Manager has seen him working for many years in the United States. “Marcello finds a solid company – adds Delladio – in constant growth and with an ambitious development plan. In his venture he will be joined by me and my family, who are preparing to lead the company in the coming years. ”

Within what has been defined by La Sportiva as the “Climbing to Excellence” project, a name that recalls its vocation for the vertical world, the company has worked on a profound reorganization of business processes by introducing new figures in all key departments, capable of generating value for the company. In particular, the marketing area has assumed a central role with the appointment of Giulia Delladio, the fourth generation of the family, to the role of Corporate Marketing Director. “One of the fundamental focuses today – adds Giulia Delladio – is sustainability at all levels: from the product to the process, passing through the daily choices of employees, collaborators and suppliers. We want supporters of our brand and all those who contribute to its development to be able to feel proud to represent, dress and wear it. ”

The new structure now has the task of achieving strategic objectives through sustainable growth and the enhancement of the wealth of skills built over the years.

Innovation, passion and sustainability: for your mountain