Laird Superfood & Athletic Brewing Announce New Beer Collaboration

October 8, 2021

A Limited Time Offering of a Non-Alcoholic Tropical IPA Beer Inspired By Laird Superfood®’s Coconut Water

SAN DIEGO, October 8, 2021 — Non-alcoholic beer company, Athletic Brewing Co., and superfood pioneer, Laird Superfood®, announced today their new beer collaboration, Superfood Swell. This epic new tropical IPA features big waves of mango, pineapple, and hints of coconut water — inspired by Laird Superfood®’s Pineapple Mango Coconut Water — and tastes like Hawaii.

“It was only a matter of time before Athletic Brewing and Laird Superfood® collaborated. Their mutual brand ethos to create better-for-you products for high-performing individuals are entirely in sync,” said Bill Shufelt, CEO of Athletic Brewing. “The Athletic founders have always looked up to both Gabby and Laird as not only amazing athletes, but well-respected public figures who do things the right way. When the intro and opportunity to do a fun collaboration came up, we were thrilled. Gabby’s motto ‘Go First’ has always been one of my favorite sayings.”

Both brands serve those who not only work hard and play hard, but are also the first up and feeling great the next day to take on the world.

Laird Superfood®, founded by big wave surfer, Laird Hamilton, produces all-natural, plant-based, non-dairy and vegan-friendly creamers, coconut water, baking mixes, harvest snacks and more. Created with the purpose of helping individuals live a cleaner lifestyle through better ingredients, Laird Superfood® and Athletic Brewing are dedicated to providing healthier options for every activity, any time of day.

“Athletic Brewing shares our commitment to real, better-for-you ingredients used to create great-tasting products that are accessible to all,” said Laird Hamilton, co-founder of Laird Superfood. “We are thrilled that one of our most popular products, Pineapple Mango Hydrate Coconut Water, inspired Athletic Brewing’s newest refreshing non-alcoholic beer that fuels the daily ritual of athletes and beer drinkers alike.”

Purposely crafted for every moment, adventure, and festivity, Superfood Swell is only 80 calories and rendered with ingredients from around the world such as malted barley, organic vienna malt, and hops; reinforcing the refreshing notes of mango and pineapple. This beer has 17g of carbs, 0g of fat, and 10 IBU.

This limited time beer release will be available beginning October 16 until supplies last, and can be purchased directly at Athletic Brewing’s website at www.athleticbrewing.com.

For more information on Athletic Brewing and to purchase Superfood Swell, visit www.athleticbrewing.com, and follow Athletic Brewing on Facebook, Instagram, Twitter and YouTube.

For more information on Laird Superfood®, visit lairdsuperfood.com.

About Athletic Brewing

Named by Fast Company Magazine as one of the “World’s Most Innovative” companies in 2020, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Athletic Brewing’s full portfolio of flagships, seasonal, and specialty beers is available for purchase on its website, www.athleticbrewing.com, as well as the company’s subscription offering – The Athletic Club.

Whether you’ve decided to cut alcohol out of your life for good, for a night, or just one drink, Athletic Brewing Company provides an option without compromises that you’re guaranteed to enjoy.

About Laird Superfood

Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Company’s products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton. Laird Superfood’s offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

Media Contact:

Deena Gregory, OutsidePR